"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
發表於2025-01-01
The Penguin Dictionary of Marketing 2025 pdf epub mobi 電子書 下載
圖書標籤: marketing
The Penguin Dictionary of Marketing 2025 pdf epub mobi 電子書 下載