Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2025 pdf epub mobi 电子书
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发表于2025-01-08
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2025 pdf epub mobi 电子书
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2025 pdf epub mobi 电子书
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2025 pdf epub mobi 电子书
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出版者:McGraw-Hill/Irwin
作者:Delbert Hawkins
出品人:
页数:778
译者:
出版时间:2009-01-27
价格:$ 254.25
装帧:Hardcover
isbn号码:9780077294106
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图书标签: Marketing
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2025 pdf epub mobi 电子书 图书描述
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2025 pdf epub mobi 电子书
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