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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2024 pdf epub mobi 電子書下載

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior pdf epub mobi 著者簡介

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior pdf epub mobi 圖書描述

This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2024 pdf epub mobi 電子書下載

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發表於2024-07-01

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2024 pdf epub mobi 電子書下載

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2024 pdf epub mobi 電子書下載

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2024 pdf epub mobi 電子書下載

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出版者:McGraw-Hill/Irwin

作者:Delbert Hawkins

出品人:

頁數:778

譯者:

出版時間:2009-01-27

價格:$ 254.25

裝幀:Hardcover

isbn號碼:9780077294106

叢書系列:

圖書標籤: Marketing

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior 2024 pdf epub mobi 電子書下載

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