Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书


Marketing Communications:A European Perspective

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Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书 著者简介

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium.

Maggie Geuens is Associate Professor of Marketing at the University of Ghent, and Academic Director of the Brand Management Centre at the Vlerick Leuven Gent Management School.

Joeri Van den Bergh is co-founder and managing partner of InSites, an Internet research consultancy company.


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发表于2024-12-27

Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书

Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书

Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书



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出版者:FT Prentice Hall
作者:Patrick De Pelsmacker
出品人:
页数:648
译者:
出版时间:2007
价格:£69.99
装帧:Softcover
isbn号码:9780273706939
丛书系列:

图书标签: Marketing  D1、商科   


Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书 图书描述

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.

Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald’s.

This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书

Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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Marketing Communications:A European Perspective 2024 pdf epub mobi 电子书


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