Services Marketing 2024 pdf epub mobi 電子書 下載


Services Marketing

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This book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Services Marketing 2024 pdf epub mobi 電子書 下載

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Services Marketing 2024 pdf epub mobi 電子書 下載

Services Marketing 2024 pdf epub mobi 電子書 下載

Services Marketing 2024 pdf epub mobi 電子書 下載



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出版者:
作者:Baron, Steve/ Harris, Kim/ Hilton, Toni
出品人:
頁數:376
譯者:
出版時間:2009-1
價格:$ 72.32
裝幀:
isbn號碼:9780230520936
叢書系列:

圖書標籤: D1、商科  803service   


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