Internet Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-25

Internet Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Sheth, Jagdish N./ Eshghi, Abdolreza/ Krishnan, Balaji C.

出品人:

页数:432

译者:

出版时间:2000-8

价格:$ 126.50

装帧:

isbn号码:9780030321337

丛书系列:

图书标签: US Marketing

Internet Marketing 2024 pdf epub mobi 电子书图书描述

This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.

Internet Marketing 2024 pdf epub mobi 电子书

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