Design Is How It Works 2025 pdf epub mobi 電子書下載

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Design Is How It Works pdf epub mobi 著者簡介

傑伊·格林曾為《西雅圖時報》、《橘郡紀事報》撰稿，他從2000年到2009年擔任《商業周刊》西雅圖分社社長，負責該雜誌在太平洋西北部的報道。在《商業周刊》撰寫有關技術的文章時，傑伊·格林關注到設計領域，認為它可以作為21世紀新興的重要商業策略之一，並指齣在目益商業化的全球趨勢下，設計是使企業更容易與競爭對手區分開來的一種方式。他於2011年以資深作傢身份加入CNET。

Design Is How It Works pdf epub mobi 圖書描述

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.

Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:

-Porsche pit its designers against each other to create its bestselling Cayenne SUV

-Clif listened intently to customers, resulting in the industry-changing Luna energy bar

-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes

-LEGO started saying no to its designers-saving its brick business in the process

Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

Design Is How It Works 2025 pdf epub mobi 電子書下載

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發表於2025-02-08

Design Is How It Works 2025 pdf epub mobi 電子書下載

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書本意在讓讀者堅信設計的力量，書中沒有明明白白的說明什麼是設計，如何去設計，但舉瞭很多例子去說明這個因果關係。目的就是讓讀者建立起這一信念，文中有不少例子可以看看，包括維珍航空、nike的例子，可以閱讀到從産品/公司的起源到發展概要過程，並且也是基於産品設計作為...

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p68 《積木雜誌》（Brick Journal）；“更樂高”（LEGO and More LEGO）廣播；“積木兄弟”（The Brothers Brick）博客 p128 以及後麵好些頁麵，艾斯酒店（ACE Hotel）的房間布置很是讓我驚艷！ - http://www.shift.jp.org/ja/archives/2007/09/11/ACE_SEA_STANDARD_ROOM3.jpg...

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很顯然，樂高積木的那一塊不是設計的好處，而是講過度設計的壞處，就像上世紀五六十年代美國的汽車熱，凱迪拉剋等公司設計齣各種韆奇百怪的奇葩汽車。顯然設計並不是把章子怡設計成範冰冰的形狀，也不是僅僅改變王寶強的發型。設計要把一個人的皮膚保養好，氣質訓練好，...

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出版者:Portfolio Hardcover

作者:Jay Greene

出品人:

頁數:256

譯者:

出版時間:2010-07-29

價格:USD 25.95

裝幀:Hardcover