The Dragonfly Effect 2024 pdf epub mobi 電子書下載

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Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that "really" matters.The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully.The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results.Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four "wings" of The Dragonfly Effect working together. Part II will teach you each of the four skills. It's illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBay's World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. It's got Andy's Cheat Sheets, specifically designed for people who are not at all technically proficient.Linked to this book you'll find a website where you can find a community of other readers, like you, who will share their experiences, tools, and other resources. It will keep you updated on new ways to use the power of social technology to improve the life of just one individual or cultivate social change.

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蜻蜓效應:運用社會化媒體的製勝秘訣

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The Dragonfly Effect 2024 pdf epub mobi 電子書下載

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哪能買到這本書？大傢有沒有方法？看書評很不錯哦。詹妮弗·安可爾是斯坦福商學院大西洋市場營銷教授，她同時也是一名社會心理學傢和營銷學傢。她的研究範圍包括時間、金錢和幸福度。她關注的問題如：人們感覺是什麼使他們快樂？相比之下，是什麼真正使人們感到快樂？小的舉...

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講故事的力量 ——關於社交媒體，非營利組織可以嚮私營部門傳授什麼經驗？從摘自Jennifer Aaker和Andy Smith所著《蜻蜓效應》一書的本案例研究中，可以學習如何利用社交媒體的力量。然後，在該書作者與麥肯锡的Dan Singer的對話中，可以聽到他們更多的見解。 2011年3月來...

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出版者:Jossey-Bass

作者:Jennifer Aaker

出品人:

頁數:240

譯者:

出版時間:2010-9

價格:USD 25.95

裝幀:Hardcover

isbn號碼:9780470614150

叢書系列:

圖書標籤: 蜻蜓效應社交媒體互聯網美國網絡營銷 jennifer internet 2010

The Dragonfly Effect 2024 pdf epub mobi 電子書下載

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這本書是講用social media來promote social good，整本書建立在design thinking這個方法論的基礎上。|| 要promote positive emotion。don't make people feel bad about the money they spend on the double latte - "you could feed a starving child in Africa". || storytelling, EMOTION contagion, ripple effect (small acts&big change || 蜻蜓的四隻翅膀：focus, grab attention, engage, and take action

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The Dragonfly Effect 2024 pdf epub mobi 電子書下載