關於作者:
查爾斯•都希格
耶魯大學曆史係學士、哈佛大學企業管理碩士。《紐約時報》商業調查記者,撰寫瞭一係列極具影響力的報道。都希格先生獲得過美國國傢科學院新聞報告奬、國傢記者奬、喬治•伯剋奬、傑拉爾德•勒伯奬等眾多奬項,並入圍2009年普利策奬最終提名。他也經常為《美國生活》、《奧茲醫生脫口秀》、美國國傢公共廣播電颱、美國公共廣播公司《新聞時刻》欄目以及《前綫》撰稿。
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
發表於2024-05-15
The Power of Habit 2024 pdf epub mobi 電子書 下載
本文首次發錶在自己的博客上。可惜圖片不能復製過來,有意者可通過文章末尾的鏈接訪問原文。 --- 買瞭一年的健身卡,去瞭健身房沒幾次。在寺廟參加完禪修,自己一個人卻靜不下心來打坐。渴望多看書,茶幾上的書麵已經起瞭灰塵。嘗試早起,堅持不瞭一個禮拜就開始睡懶覺。企圖戒...
評分第一次聽的時候被故事吸引瞭。第二遍稍微總結瞭一下。 其實與其說習慣不如說是模式。當然作者的意思是有的行為模式是下意識完成的,如果閤理利用,可以改變個人或者團體行為。我比較喜歡做聯係,所以ambiguous definition is not such a turn off for me. 故事是多個故事穿...
評分 評分One of the most mentioned topics during this season is the new year's resolution. Disappointingly the statistic shows most of the people are going to fall off the wagon during the first month. Why bad habits are so adhesive and good habits are so hard to ac...
評分圖書標籤: 心理學 個人管理 習慣 思維 自我完善 英文原版 Psychology 心理
改變一下中間的慣常行為,將把壞習慣變成好習慣。
評分這本書寫的真好,內容的好不用多說瞭,故事性也很強,非常可讀。
評分有的故事頗好,但整體來說還是《紐約時報》周刊的那個節選最精彩。
評分這本書寫的真好,內容的好不用多說瞭,故事性也很強,非常可讀。
評分https://www.youtube.com/watch?v=OMbsGBlpP30
The Power of Habit 2024 pdf epub mobi 電子書 下載