Contemporary Strategy Analysis and Cases 2025 pdf epub mobi 电子书

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Contemporary Strategy Analysis and Cases 2025 pdf epub mobi 电子书著者简介

罗伯特·M·格兰特是乔治敦大学（Georgetown University）的管理学教授，伦敦城市大学（City University）的客座教授。他是《战略管理期刊》（Strategic Management Journal）和《长期规划期刊》（Long Range Planning）编辑委员会成员。他的商业经历包括生产猪肉馅饼（卡夫食品公司）和翻新轮胎（凡世通公司）以及向美国运通、ENI和其他公司提供战略咨询。

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发表于2025-02-05

Contemporary Strategy Analysis and Cases 2025 pdf epub mobi 电子书

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This text book is used by top US business school for the strategy course.

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This text book is used by top US business school for the strategy course.

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出版者:

作者:Grant, Robert M.

出品人:

页数:944

译者:

出版时间:2010-4

价格:1261.00

装帧:

isbn号码:9780470747094

丛书系列:

图书标签: strategy MBA 现战略咨询

Contemporary Strategy Analysis and Cases 2025 pdf epub mobi 电子书图书描述

NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a text only version – ISBN: 9780470747100

Contemporary Strategy Analysis and Cases 2025 pdf epub mobi 电子书

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