Logo Design Love 2024 pdf epub mobi 电子书

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Logo Design Love 2024 pdf epub mobi 电子书著者简介

作者：（英国）艾雷（David Airey）译者：黄如露杨庆康

艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。

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发表于2024-11-02

Logo Design Love 2024 pdf epub mobi 电子书

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A.Logo设计中的7个成分 1. 简洁性：对于Logo而言，越是简单的设计越是有效。 2. 相关性：设计要符合使用方相关的行业理念和精神，保持形象和功能的统一。 3. 持久性：Logo不是时尚品，是随着企业推广而增值的产品，没人需要用几年就换掉的Logo。 4. 易辨析：轮廓分明清晰易辨的...

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对于我这种设计新人来讲阅读无压力，书中内容不仅谈LOGO设计，多是作者对设计生活的一种分享。做为logo设计理念入门级读物很不错，如果要学LOGO设计的具体操作流程和制作手法这本书就不太合适了。

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看书名就可以感觉到它不是一本单单讲LOGO如何设计的书，因为不是说超越嘛，那么，超越什么？如何超越？想要超越需要做到什么？带着这些问题展开了这本书的阅读。看过之后我就后悔了，后悔自己没有早早去读，因为这本书的电子版我是很早很早以前就有，偶尔翻出也只是看个标题，...

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买这本书时，没看评价，没查作者，本以为是一本Logo教学书。看完才发现，原来是一本调教客户的“九阴真经”！做设计的这几年，形形色色的客户接触了不少，心态也渐渐地发生变化：从开始的不屌客户失去单子到把客户当成合作人积极配合并加以引导，这其中的变化只有亲身经...

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出版者:New Riders

作者:David Airey

出品人:

页数:216

译者:

出版时间:2009-12-30

价格:USD 44.99

装帧:Paperback

isbn号码:9780321660763

丛书系列:

图书标签: 设计 logo design 艺术案例 Graphic 广告 book

Logo Design Love 2024 pdf epub mobi 电子书图书描述

There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last

Logo Design Love 2024 pdf epub mobi 电子书

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Logo Design Love 2024 pdf epub mobi 用户评价

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简短，精到。Logo设计不是字体特效的堆砌。

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这书比想象中薄很多所以举例就不是很多，但写得都很条理清晰。

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给的多是general idea。不过确实有启发，比如自己的portfolio网站不要用flash增加加载时间；背景不要放自动音乐把潜在用户吓跑，自己的网站要放client testimonial（因此之前要跟用户沟通好，在项目结束后问他们要合作感受）；在与客户签合同时要注明client have full ownership of the design, but you should preserve the right to use the work for self-promotion。书中也列举了些很有意思的logo案例。很喜欢french property exhibition的新logo.文中只说了2层意思，法国旗和开放的门。但如

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业界良心

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超越logo设计英文版

Logo Design Love 2024 pdf epub mobi 电子书