Logo Design Love 2025 pdf epub mobi 电子书

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Logo Design Love 2025 pdf epub mobi 电子书著者简介

作者：（英国）艾雷（David Airey）译者：黄如露杨庆康

艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。

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发表于2025-01-22

Logo Design Love 2025 pdf epub mobi 电子书

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Logo Design Love 电子书读后感

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设计=寻找+表达寻找：就是要寻找产品的最大特点，和同类产品不同的的地方，最大优势。表达：就是通过图像来表达，让人一看就了解你要说什么。设计的过程就是： 1.通过交流提问做好设计简报，以寻找产品的特点与优势。 2.对名字、特点、关键词构建起思维导图，并尽可能的具...

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作者逻辑很清楚，文笔也不错。文章给的多是general idea。不过有些地方确实有启发，比如自己的portfolio网站不要用flash增加加载时间；背景不要放自动音乐把潜在用户吓跑，自己的网站要放client testimonial（因此之前要跟用户沟通好，在项目结束后问他们要合作感受）；在与客...

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因为作者是搞设计的，所以书的排版设计很艺术，看着也很舒服，不过纸张似乎有点浪费，空白地方太多。作者在全书中写了自己作为graphic designer所总结的各种经验。包括如何与客户交流，如果做出一个好的LOGO，如何定价等等，每一章都可以延伸出来一本书，所以内容是超级浓缩的...

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出版者:New Riders

作者:David Airey

出品人:

页数:216

译者:

出版时间:2009-12-30

价格:USD 44.99

装帧:Paperback

isbn号码:9780321660763

丛书系列:

图书标签: 设计 logo design 艺术案例 Graphic 广告 book

Logo Design Love 2025 pdf epub mobi 电子书图书描述

There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last

Logo Design Love 2025 pdf epub mobi 电子书

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超越logo设计英文版

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简而精的教程向书籍，作者是业界有名的设计师，他的建议也多是为初涉商业设计的设计师而提，对我来说很有帮助

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只看目录就行了……

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业界良心

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给的多是general idea。不过确实有启发，比如自己的portfolio网站不要用flash增加加载时间；背景不要放自动音乐把潜在用户吓跑，自己的网站要放client testimonial（因此之前要跟用户沟通好，在项目结束后问他们要合作感受）；在与客户签合同时要注明client have full ownership of the design, but you should preserve the right to use the work for self-promotion。书中也列举了些很有意思的logo案例。很喜欢french property exhibition的新logo.文中只说了2层意思，法国旗和开放的门。但如

Logo Design Love 2025 pdf epub mobi 电子书