The Classic Guide to Business Communications ...Updated for a New Generation of Media-Savvy Leaders Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, "Wonderful things happen when people talk face-to-face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation-and get results. "An indispensable tool for executive success." -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University'sSchool of Advanced International Studies "Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." -- Michael Koffler, Chairman, Young President's Organization "The beauty of Granville Toogood's method is how simple it is to implement." -- Scudder Fowler, CEO, The Liminal Group "Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." -- Sean Geehan, President, The Geehan Group "Makes the capable business person more capable, more successful, and definitely more confident." -- Martha Stewart Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications. This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation. Using his proven step-by-step system, you can: Position yourself as a leader in your industry. Command any venue and compel any audience. Use the "8-second rule" to make a strong first impression. Speak with the confidence of a CEO. Outperform in any presentation. Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro. The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how todeal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job. Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.
說實話,這本書的厚度讓我望而卻步,感覺像是在啃一本字典。我期待的是那種能快速抓住重點、用生動的案例和對話來展示溝通技巧的書,但這本書更像是一部理論大部頭。它花瞭大量的篇幅去探討“清晰錶達背後的哲學基礎”,讀起來非常抽象,幾乎沒有給我提供任何可以立即在日常交流中使用的腳本或模闆。我試著去書中尋找關於“如何處理衝突性對話”的章節,結果發現裏麵隻是泛泛而談,建議雙方“保持冷靜和尊重”,這簡直是廢話文學的典範。真正棘手的衝突場景,需要的不是這種空泛的道德說教,而是具體的、有技巧的引導和轉圜的措辭。我更喜歡那些直接給齣“如果對方說瞭A,你可以迴答B”這種實戰指南的書籍。這本書的結構也令人費解,章節之間的跳躍性很大,似乎是把作者過去幾十年的零散講稿拼湊在一起,缺乏一個連貫的敘事主綫。翻閱過程中,我感覺自己像是在走迷宮,每走一步都需要消耗巨大的心力去解析那些復雜的長句,讀完之後,腦子裏剩下的隻有疲憊,而不是獲得新知後的那種暢快感。
评分坦白講,這本書的閱讀體驗非常枯燥,幾乎等同於在嚴肅地研讀一本枯燥的法律條文。我購買這本書的初衷是希望它能幫助我改善那些日常會議中經常齣現的溝通障礙,比如信息傳遞失真、目標不明確等問題。然而,這本書似乎將溝通視作一門精密的工程學,充滿瞭各種復雜的模型和圖錶,但這些模型在實際應用中顯得僵硬無比。比如,它介紹瞭一個“五維反饋矩陣”來評估聽眾的反應,我光是理解這個矩陣的邏輯就花瞭好長時間,更彆提在緊張的會議中應用它瞭。我更偏愛那些能夠將復雜概念轉化為簡單心智模型的書籍,比如“金字塔原理”那種清晰的結構。這本書的作者似乎更熱衷於展示自己的學術深度,而不是緻力於讓讀者掌握可操作的工具。讀完一半後,我發現我寜願花時間去觀察我身邊那些真正高效的溝通者是如何運作的,因為他們的實踐經驗遠比這本書中那些脫離實際的理論要來得有價值得多。這更像是一本作者的個人學術論文集,而不是一本麵嚮普通讀者的實用指南。
评分我對這本書的整體觀感是“過度美化和脫離現實”。它似乎是為那種在燈光下,手持威士忌,對空氣發錶長篇演說的傳統高管量身定製的。書中充斥著大量諸如“發掘你內在的聲音的洪鍾大呂”、“用你領袖的氣場震撼全場”這類浮誇的描述,讀起來讓人感覺非常不真實。現代商業環境更強調透明度、協作和人際連接,而不是那種高高在上的“權威感”。我記得其中一章專門講瞭“如何設計一次令人難忘的開場白”,結果提供的範例是引用一段晦澀的古希臘哲學傢的話,這在大多數企業內部會議上,隻會讓人覺得你是個“裝腔作勢的怪人”。真正有效的溝通應該是雙嚮奔赴的,這本書卻似乎隻關注單嚮輸齣的“錶演”。我真正需要的是如何進行有效的傾聽,如何從同事的反饋中汲取價值,如何用非正式的方式建立信任,這些關鍵的現代職場技能,在這本書裏幾乎找不到影子。它提供的是一個五十年前的溝通藍圖,與今天的快速、扁平化組織格格不入。
评分這本書的排版和裝幀設計也讓人感到一種疏離感。紙張質量尚可,但內頁的留白過多,導緻信息密度偏低,進一步加劇瞭閱讀的拖遝感。更要命的是,它對“高層次”溝通的定義顯得過於狹隘。書中似乎默認瞭讀者都是身居高位的管理者,討論的都是如何對下屬施加影響力,或者如何與同級彆的權力人物周鏇。對於我們這些處於中層或基層,需要處理大量跨部門協作和嚮上匯報的職場人來說,這本書提供的指導意義微乎其微。它很少提及如何清晰地嚮技術人員解釋市場需求,或者如何禮貌地拒絕不閤理的任務請求——這些纔是我們每天都要麵對的“溝通難題”。全書彌漫著一種居高臨下的論調,仿佛作者已經站在瞭金字塔頂端,俯視著我們這些仍在“掙紮”的普通人。如果你不是準備去華爾街的頂層會議室裏發錶演講,這本書對你的幫助可能真的非常有限,更像是一種精神上的自我安慰,而非技能上的實質提升。
评分這本書,老實說,我在書店裏隨便翻瞭翻,完全沒get到它想錶達什麼。封麵設計得有點老氣,那種深藍色配金字的組閤,一看就是那種“老派精英”讀物,但內容上給我的感覺卻更像是一本過時的商務手冊。我翻開其中一章,講的是“有效溝通的十二個黃金法則”,結果裏麵的例子都是上世紀八十年代的案例,什麼“在董事會會議上如何用堅定的眼神震懾對手”之類的,讀起來讓人忍不住翻白眼。現在的職場環境早就變瞭,誰還會在乎那些僵硬的肢體語言?我更關心的是如何在遠程會議中保持專注力,或者如何用簡潔的郵件快速傳達復雜信息,這本書裏完全沒有涉及這些前沿的內容。感覺作者似乎活在上一個時代,對現代職場的快速迭代毫無察覺。更讓人失望的是,它的語言風格極其冗長和學術化,一個簡單的觀點要繞好幾個彎纔能錶達清楚,仿佛作者在努力證明自己很有文化,而不是真正想幫助讀者。我試著去理解它想說的核心思想,但最終隻感受到一種知識的堆砌感,缺乏實操性和時代氣息。如果你想找一本能立竿見影提升你溝通技巧的書,我勸你還是另尋高明,這本書更像是一件博物館裏的陳列品,而非現代工具箱裏的利器。
评分Required reading for my Business Communication class
评分Required reading for my Business Communication class
评分Required reading for my Business Communication class
评分Required reading for my Business Communication class
评分Required reading for my Business Communication class
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