发表于2025-01-08
Principles of Marketing 2025 pdf epub mobi 电子书
图书标签: Marketing 菲利普·科特勒 市场营销 经济 教材 MKT 营销 英文原版
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码,是老师和学生课堂之外网络互动及交流的平台,个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。
the third marketing course since undergrad. how lovely!
评分非常好懂,读起来甚至有愉悦感,可能因为mkt本来就是理论非常简单的一种学科...
评分每次读都有点收获,虽然厚,但是这书从上学那会就学,读起来很快,建议几年翻上一遍。
评分废话好多啊。。。
评分居然读完了,case生动而且更新地很及时
Principles of Marketing 2025 pdf epub mobi 电子书