Principles of Marketing

出版者:Prentice Hall

作者:Philip Kotler

页数:744

出版时间:2011-2-6

价格:USD 241.73

装帧:Hardcover

isbn号码:9780132167123

图书标签:Marketing菲利普·科特勒市场营销经济教材MKT营销英文原版

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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用户评价

写得好清楚 读完再看世界发现理解力就升了一层

text book. good fundamental book.The prof sucks so that I have to read text book, worth it though.

教科书

目前看过Envrionment和Research两个部分，非常喜欢。是行文思路十分清晰，可以让人手不释卷的作品

教科书