Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼，是老師和學生課堂之外網絡互動及交流的平颱，個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
具體描述
讀後感
用戶評價
讀不下去瞭，marketing在理論層麵，就是基於對人性理解的常識
评分教科書
评分核心是唯客戶論，理論跟實際有點差彆，另外案例怎麼看著都像軟廣告呢
评分the third marketing course since undergrad. how lovely!
评分每次讀都有點收獲，雖然厚，但是這書從上學那會就學，讀起來很快，建議幾年翻上一遍。
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