One Click

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

出版者:Portfolio Hardcover

作者:Richard L. Brandt

页数:214

出版时间:2011-10-27

价格:25.95

装帧:Hardcover

isbn号码:9781591843757

图书标签:amazon互联网传记商业用户体验创业亚马逊购物流程贝佐斯

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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

读后感

阅读完毕，等着写得更好的亚马逊探究，或者更全面的贝佐斯传记。 本书有点内容没组织好的感觉，第一章迅速进入状态，之后按照时间排序，波澜不惊地讲述亚马逊发展历程，穿插贝佐斯简略的个人成长，偶有几个事例建立起较为清晰的人物形象，然后就完结了。如果较真地要找出一条...  

永远把顾客放在第一位，即使这意味着需要作出减少收入的决定。不过从长远来看，这会是一项可以获利的策略。另一点就是，为了从这些决策中获利，多想想未来，少顾虑现在。即使未来意味着好几年以后，不过总这样想，那个未来可能会来得更快些。你的竞争对手可能会因此憎恨你，但...  

前段时间在豆瓣阅读上看完了《一键下单》。看简介本书的作者很拉风，理查德·勃兰特 (Richard Brandt)，新闻记者，写作生涯超过20年，一直以硅谷为报道对象。作为《商业周刊》前通讯记者，他在科技界名闻遐迩，曾获“全美杂志奖”。本以为这会是一本 Amazon 版的《In The Plex...  

One Click, Jeff Bezos and the Rise of Amazon.com，译名应为《一键下单——贝佐斯与亚马逊的崛起》，作者Richard L. Brandt是一名记者，二百多页算是比较短的，读起来也比较容易，目前尚无中文版。 前情提要：One Click是Amazon著名（著名原因容后再述）的一键下单功能，即...  

与普通人物传记一样，从孩童时代的Jeff开始，高智商，成绩一直名列前茅，大学毕业后一直是一名出色的程序猿，从华尔街金融投生到刚兴起的互联网行业。把握时机的直觉和能力令人佩服。亚马逊的兴起和成功很大部分源于其总能够准确的把握住时机，在竞争对手之前推出产品，且总能...

用户评价

简单材料堆砌，无意义

原来姐夫也是个牛逼的程序猿

Easy read...一样是人，为啥obssess with customers但grind employees？呵呵。哎真是技术制胜的时代。

不太喜欢这作者的文笔，写的也不够深入。我有幸在亚马逊工作过两年，对 two pizza team 的理念记忆犹新。这么大的一个公司还能允许这样灵活的团队安排，并鼓励创新，挺了不起的。

感觉是本回忆录，可以跳着看看