One Click

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

出版者:Portfolio Hardcover

作者:Richard L. Brandt

页数:214

出版时间:2011-10-27

价格:25.95

装帧:Hardcover

isbn号码:9781591843757

图书标签:amazon互联网传记商业用户体验创业亚马逊购物流程贝佐斯

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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

读后感

当乔布斯这位IT大神“黯然陨落“之后，贝佐斯就了下一轮”造神运动”的最大候选人。在中国，贝佐斯还远没有达到“乔帮主”那样的妇孺皆知。乔布斯已经成了图书市场上的“红人”，外文著作悉数引进、跟风之作长盛不衰。乔布斯如何车库起家、在被驱逐之后如何卧薪尝胆、演讲PPT的...  

很久没有看人物传记了，特别是IT巨子的。风起云涌，商业领导力的规则已经被这些人重新改写，但并非人人都可以复制这些传奇。在书店偶然的发现这本书（哈哈是的尽管我是Amazon的粉丝，我还是喜欢逛书店），作者写的挺有意思，一起分享一下吧。 http://blog.sina.com.cn/s/blog_...  

1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法 1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法 1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法1. Amazon的成长历史 2. Jeff Bezos的风格，vision，和管理方法1. Amazon的成长历...  

前段时间在豆瓣阅读上看完了《一键下单》。看简介本书的作者很拉风，理查德·勃兰特 (Richard Brandt)，新闻记者，写作生涯超过20年，一直以硅谷为报道对象。作为《商业周刊》前通讯记者，他在科技界名闻遐迩，曾获“全美杂志奖”。本以为这会是一本 Amazon 版的《In The Plex...  

RT。如果图书馆能借，就别去买电子版，更别去买纸质书。 1，贝佐斯在中国可能有点被神化，他被塑造成跟资本市场（股东）相对抗的角色——忘记眼前，而考虑长远——可实际上，贝佐斯同样做过压缩成本去追求盈利的事，在互联网泡沫到来以及投资人不断质疑时，贝佐斯以裁员1500元...  

用户评价

介于还行和较差之间

明天写读后感。

这作者也太不会写了 貌似根本没采访姐夫啊 要不是长途我早给书扔下去了

明天写读后感。

不太喜欢这作者的文笔，写的也不够深入。我有幸在亚马逊工作过两年，对 two pizza team 的理念记忆犹新。这么大的一个公司还能允许这样灵活的团队安排，并鼓励创新，挺了不起的。