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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

One Click pdf epub mobi 圖書描述

An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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One Click 2024 pdf epub mobi 電子書下載

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本書內容非常平庸，基本上都是將公開的資料進行瞭簡單整理，即沒有讓人感受到公司如何一步步崛起的細節故事，更沒有深入研究貝佐斯的思想精髓和性格解刨，總體來說本書中亞馬遜的故事就是流水賬沒有錶現齣各種角色對公司的影響和關鍵時候如何下的決策，對於主角貝佐斯作...

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前段時間在豆瓣閱讀上看完瞭《一鍵下單》。看簡介本書的作者很拉風，理查德·勃蘭特 (Richard Brandt)，新聞記者，寫作生涯超過20年，一直以矽榖為報道對象。作為《商業周刊》前通訊記者，他在科技界名聞遐邇，曾獲“全美雜誌奬”。本以為這會是一本 Amazon 版的《In The Plex...

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出版者:Portfolio Hardcover

作者:Richard L. Brandt

出品人:

頁數:214

譯者:

出版時間:2011-10-27

價格:25.95

裝幀:Hardcover

isbn號碼:9781591843757

叢書系列:

圖書標籤: amazon 互聯網傳記商業用戶體驗創業亞馬遜購物流程貝佐斯