In 1995, I was frustrated with the lack of resources available for a product manager. After conducting extensive research, and coupling it with my own experience, I wrote my first book, The Product Manager's Handbook. Since then I have written two more books (including one on Channels) and the original Product Manager's Handbook is now in its third edition with translations into several languages.
People often ask me what I do for a living now. Well, as an employee of the University of Wisconsin-Madison, I do two primary things. First, I teach on the Executive Education faculty (part of the Wisconsin School of Business). Second, I manage the curriculum of marketing courses for corporate managers and professionals, including design, development, marketing, teaching and staffing of the classes.
In my "extended" career, I write, consult and collaborate on a variety of topics with a special… Read more
This biography was provided by the author or their representative.
发表于2024-12-24
The Product Manager's Handbook 2024 pdf epub mobi 电子书
以前看过,最近闲来无事又开始看起来,不过每天只看一章,看多了消化费劲 呵呵。 还是值得做产品经理的人看看的
评分2011年12月7日记: 这文章写于两年前了,感觉当时还是比较青涩,对于产品来说还是相当地理想化,以为用户体验才是产品的主导。现在想起来,实在是太理想化了。 发在豆瓣上,也被人嘲笑过,我承认。 不过,文章里面有部分内容其实还是写得没错。就这样吧。我不会改掉我当年青涩...
评分2011年12月7日记: 这文章写于两年前了,感觉当时还是比较青涩,对于产品来说还是相当地理想化,以为用户体验才是产品的主导。现在想起来,实在是太理想化了。 发在豆瓣上,也被人嘲笑过,我承认。 不过,文章里面有部分内容其实还是写得没错。就这样吧。我不会改掉我当年青涩...
评分以前看过,最近闲来无事又开始看起来,不过每天只看一章,看多了消化费劲 呵呵。 还是值得做产品经理的人看看的
评分没看书之前听到了很多是是非非,搞的我最后看书好像是为了求证什么,从开始看就觉得这本书的产品营销大于产品设计,觉得写的真不错,简直就是我们量身定做的嘛,互联网的产品经理又怎么了,产品经理也有很多分法,现在是井喷期,所有需要做那么多产品,关键问题是这些产品做出...
图书标签: 产品经理 商业 管理 科技 成长 思维 产品管理 英文原版
This is the essential guide to seamless product management for today's fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, "The Product Manager's Handbook" has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance - whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. "The Product Manager's Handbook" shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products - from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions; Create business cases - including competitive assessment, market requirements, and risk reduction; Conduct gate reviews and beta testing and manage scope creep; and, Get everything in order for a smooth product launch. For those who manage existing lines, this guide provides: specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel; clear, easy-to-read charts that show you how to manage each crucial step from conception to completion; and, practical checklists that help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. "The Product Manager's Handbook" examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products - and beat the competition at every turn.
下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^
评分下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^
评分下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^
评分下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^
评分下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^
The Product Manager's Handbook 2024 pdf epub mobi 电子书