The Product Manager's Handbook 2024 pdf epub mobi 電子書 下載


The Product Manager's Handbook

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The Product Manager's Handbook pdf epub mobi 著者簡介

In 1995, I was frustrated with the lack of resources available for a product manager. After conducting extensive research, and coupling it with my own experience, I wrote my first book, The Product Manager's Handbook. Since then I have written two more books (including one on Channels) and the original Product Manager's Handbook is now in its third edition with translations into several languages.

People often ask me what I do for a living now. Well, as an employee of the University of Wisconsin-Madison, I do two primary things. First, I teach on the Executive Education faculty (part of the Wisconsin School of Business). Second, I manage the curriculum of marketing courses for corporate managers and professionals, including design, development, marketing, teaching and staffing of the classes.

In my "extended" career, I write, consult and collaborate on a variety of topics with a special… Read more

This biography was provided by the author or their representative.


The Product Manager's Handbook pdf epub mobi 圖書描述

This is the essential guide to seamless product management for today's fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, "The Product Manager's Handbook" has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance - whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. "The Product Manager's Handbook" shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products - from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions; Create business cases - including competitive assessment, market requirements, and risk reduction; Conduct gate reviews and beta testing and manage scope creep; and, Get everything in order for a smooth product launch. For those who manage existing lines, this guide provides: specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel; clear, easy-to-read charts that show you how to manage each crucial step from conception to completion; and, practical checklists that help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. "The Product Manager's Handbook" examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products - and beat the competition at every turn.

The Product Manager's Handbook 2024 pdf epub mobi 電子書 下載

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發表於2024-12-24

The Product Manager's Handbook 2024 pdf epub mobi 電子書 下載

The Product Manager's Handbook 2024 pdf epub mobi 電子書 下載

The Product Manager's Handbook 2024 pdf epub mobi 電子書 下載



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The Product Manager's Handbook pdf epub mobi 讀後感

評分

不得不說這本書是偏傳統行業的,涵蓋的範圍比較廣,也比較全麵。建議做IT行業,從業1-2年的産品經理就彆看瞭,會越看越晦澀、越鬱悶。不得不說這本書是偏傳統行業的,涵蓋的範圍比較廣,也比較全麵。建議做IT行業,從業1-2年的産品經理就彆看瞭,會越看越晦澀、越鬱悶。  

評分

吸引高利潤顧客群的能力往往是成功企業的重要特徵之一,同時也是眾多企業積極努力實現的目標。想要成功實現這個目標,需要做好以下幾個方麵工作: 職能管理(competency management)、顧客留存計劃(customers retention programs)、策略性財務杠杆(strategic leveraging)...  

評分

現在是9月28日下午6點, 天陰陰的, 一反北加州那種陽光燦爛的形象, 旱瞭那麼久終於該有點雨瞭~ 最近頂著各種壓力, 堅持看瞭兩本手冊一樣的書, 這是其中之一。 什麼叫手冊? 就不是給你看的, 是給你隨時握在手裏備查的~ 類似現代漢語詞典之於漢語, 特點就是第...  

評分

評分

讀書心得: 1,産品經理說是在研發團隊,平時也不怎麼跟客戶打交道,但說到底還是個市場類的職位。 2,産品經理的寶貴品質包括所有寶貴品質,怎麼提升自己的素質都不為過。 3,産品經理依賴的是創意,常用的方法是頭腦風暴。 4,書中的例子大多是傳統行業,或者軟硬件生産方麵...  

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出版者:McGraw-Hill
作者:Gorchels, Linda
出品人:
頁數:432
譯者:
出版時間:2011-8
價格:$ 73.45
裝幀:Hardcover
isbn號碼:9780071772983
叢書系列:

圖書標籤: 産品經理  商業  管理  科技  成長  思維  産品管理  英文原版   


The Product Manager's Handbook 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The Product Manager's Handbook pdf epub mobi 用戶評價

評分

下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^

評分

下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^

評分

下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^

評分

下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^

評分

下到的是中文翻譯版 希望彆翻譯得太不像話 那我應該能在勞工節期間讀完^ ^

The Product Manager's Handbook 2024 pdf epub mobi 電子書 下載


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