[美]乔治·路易斯
美国广告首席创意指导;20世纪60年代美国创意革命领导人物;
美国艺术指导名人堂、创意名人堂和出版物设计师协会成员;克里奥国际广告奖终身成就奖、美国专业设计协会终身成就奖得主;《广告时代》评选的“广告界十大新闻人物”之一;美剧《广告狂人》男主角唐·德雷柏的原型人物。著有《蔚蓝诡计》《乔治·路易斯的大创意》等创意经典作品。
译者
老金
本名金鹏远。
知名成功广告传播商人,环时互动创始人 。
社交网络传播的思考者和实践者。
创意服务京东、杜蕾斯、麦当劳、奔驰、味全、五芳斋等品牌。
发表于2024-11-24
Damn Good Advice 2024 pdf epub mobi 电子书
这还是我第一次看类似的书,关于创意的成功学书。要为这种格言类的成功学书写读后感?还真是难为我。成功之人必有其成功之处,失败之人自有其失败的原因,至少乔治·路易斯在这本书里成功地让我相信了他是一个广告大师(我后来查资料发现他好像也不是我想象的那么“牛”,而且...
评分 评分 评分 评分看过《广告狂人》第一季,疯狂喜欢那个在办公桌前叼着烟,灵光一闪想出一个点子,把对面烟草企业说得服服帖帖的唐·德雷柏,“It's Toasted”,是啊,真是”DAMN GOOD ADVICE“。这本书的作者就是唐·德雷柏角色原型乔治·路易斯,从文风就看出来是个跟唐·德雷柏一样精力旺盛...
图书标签: 广告 设计 创意 思维方式 美国 LoisGeorge 設計 心理学
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
No shit. Finished on 5/14/2014
评分依旧是广告人的理想境地,现世太多无奈,但是特么的保持态度好么,广告银!
评分终于撸完了~
评分be courageous, be careless, be workaholic and enjoy it!!
评分No shit. Finished on 5/14/2014
Damn Good Advice 2024 pdf epub mobi 电子书