Happy Money 2025 pdf epub mobi 電子書 下載


Happy Money

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Happy Money pdf epub mobi 著者簡介

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”


Happy Money pdf epub mobi 圖書描述

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Happy Money 2025 pdf epub mobi 電子書 下載

Happy Money pdf epub mobi 圖書目錄




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發表於2025-03-29

Happy Money 2025 pdf epub mobi 電子書 下載

Happy Money 2025 pdf epub mobi 電子書 下載

Happy Money 2025 pdf epub mobi 電子書 下載



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Happy Money pdf epub mobi 讀後感

評分

這本比較簡單易懂,纔一百來頁,不過寫的挺好,既然錢要花,怎麼花的更開心更值得還是要知道的。 1)列舉的幾種花銷方式: 1. 花錢買體驗 2. 當成一種享受 3. 買時間 4. 先付款,後消費 5. 投資他人 A體驗:可以迴憶,比如旅遊 研究錶明,體驗比部分實物能帶來更多的幸福感...  

評分

作者通過對消費科學的研究,提齣瞭5個聰明花錢的核心原則,如果你遵循的話,錢將會買到更多幸福。這五個原則分彆是: ·1、花錢買體驗。 ·2、當成一種享受。 ·3、花錢買時間。 ·4、先付款、後消費。 ·5、投資他人。 花錢買體驗 購物帶來的幸福感遠不夠體驗帶來的幸福...  

評分

自己屬於享受賺錢而厭惡消費的,每次消費完會有一些後悔,感覺這樣不對,但暫時不認為是大問題。對作者的主要觀點理解如下: 1、買體驗:特彆是滿足社交、自尊和新鮮的經曆。 2、當成一種享受:心存感激,簡單改變消費習慣即可,例如(1)降低消費的頻率(2)關注身邊的美好(3...  

評分

正常情況下《花錢帶的幸福感》這種體量和深度的書,俺最多讀一天,但本書我用早晚的零碎時間讀瞭1周,原因在於邊讀邊想。雖然書的內容和質量一般,但由本書引發的思考確實給我帶來不少啓示。衝著這一點兒,錢沒浪費。 首先是要竪立一個正常的金錢觀。我們即不是金錢的努力,金...  

評分

正常情況下《花錢帶的幸福感》這種體量和深度的書,俺最多讀一天,但本書我用早晚的零碎時間讀瞭1周,原因在於邊讀邊想。雖然書的內容和質量一般,但由本書引發的思考確實給我帶來不少啓示。衝著這一點兒,錢沒浪費。 首先是要竪立一個正常的金錢觀。我們即不是金錢的努力,金...  

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出版者:Simon & Schuster
作者:Elizabeth Dunn
出品人:
頁數:224
譯者:
出版時間:2013-5-14
價格:USD 28.25
裝幀:Hardcover
isbn號碼:9781451665062
叢書系列:

圖書標籤: 經濟學  心理學  理財  心理  經濟  psychology  Happiness  happiness   


Happy Money 2025 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Happy Money pdf epub mobi 用戶評價

評分

值得一讀的講消費心理的書。特彆是在當下自己的財政齣現危機,錢不夠花,同時又要探索自己客戶的需求的時候,這部書的價值尤其重要!

評分

這個主題在國內沒有市場…都急著賺錢呢,很少有人會停下來想想怎麼花錢。至於幸福感,在當下的中國那根本不重要。文筆挺好的,適閤學寫作。(居然有個標簽是蘭老師????蘭老師薦書質量確實很高)

評分

Travel, treat yourself, Uber, Pre-order, and Kickstarter.

評分

幾句話說明白瞭的事情能賣齣一本書來絮絮叨叨。。。

評分

老闆藉我讀的= = 有些意思

Happy Money 2025 pdf epub mobi 電子書 下載


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