Happy Money 2024 pdf epub mobi 电子书

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Happy Money 2024 pdf epub mobi 电子书著者简介

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”

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发表于2024-12-31

Happy Money 2024 pdf epub mobi 电子书

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Happy Money 电子书读后感

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无论你是花2美元还是花20万美元去体验（而不是购物），都不会让你日后感到后悔。当人们不那么在意金钱，而更在意时间时，他们就成了幸福专家，专挑能够让他们感到幸福的事情去做。时间充裕与否是评判工作和生活满意度的一项重要指标。因为延迟消费可以让消费者在期待时获得...

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作者通过对消费科学的研究，提出了5个聪明花钱的核心原则，如果你遵循的话，钱将会买到更多幸福。这五个原则分别是： ·1、花钱买体验。 ·2、当成一种享受。 ·3、花钱买时间。 ·4、先付款、后消费。 ·5、投资他人。花钱买体验购物带来的幸福感远不够体验带来的幸福...

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本来抱着看鸡汤的心态去看了，没想到还是本算严谨的学术文，后面给出了参考文献。那我也只能抱着严谨的态度去评价了。可能毕竟也只是入门学术文啊，作者并没有给出幸福感比对的具体方法和算法，其次，作者的实验调查对象来说也没有明确的给出年龄和收入分布。还有个比较大的...

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出版者:Simon & Schuster

作者:Elizabeth Dunn

出品人:

页数:224

译者:

出版时间:2013-5-14

价格:USD 28.25

装帧:Hardcover

isbn号码:9781451665062

丛书系列:

图书标签: 经济学心理学理财心理经济 psychology Happiness happiness

Happy Money 2024 pdf epub mobi 电子书图书描述

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Happy Money 2024 pdf epub mobi 电子书

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Happy Money 2024 pdf epub mobi 用户评价

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audible

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5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.

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值得一读的讲消费心理的书。特别是在当下自己的财政出现危机，钱不够花，同时又要探索自己客户的需求的时候，这部书的价值尤其重要！

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早晨起来翻了一下，五个观点：buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time，花钱买的是未来消费这个东西的时间，不是这个东西

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audible

Happy Money 2024 pdf epub mobi 电子书