The Management and Marketing of Services 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

The Management and Marketing of Services 2024 pdf epub mobi 电子书著者简介

The Management and Marketing of Services 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-10-01

The Management and Marketing of Services 2024 pdf epub mobi 电子书

喜欢 The Management and Marketing of Services 电子书的读者还喜欢

The Management and Marketing of Services 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:

作者:Mudie, Peter; Cottam, Angela

出品人:

页数:306

译者:

出版时间:1999-7

价格:$ 58.70

装帧:

isbn号码:9780750635943

丛书系列:

图书标签: 服务设计

The Management and Marketing of Services 2024 pdf epub mobi 电子书图书描述

This second edition of "The Management and Marketing of Services" builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. "The Management and Marketing of Services" is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. It includes a comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations. It provides a highly accessible perspective on the management and marketing of services. It includes full of examples and case study materials to illustrate the text.

The Management and Marketing of Services 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!