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The Management and Marketing of Services 2024 pdf epub mobi 電子書下載

The Management and Marketing of Services

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This second edition of "The Management and Marketing of Services" builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. "The Management and Marketing of Services" is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. It includes a comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizations. It provides a highly accessible perspective on the management and marketing of services. It includes full of examples and case study materials to illustrate the text.

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發表於2024-12-29

The Management and Marketing of Services 2024 pdf epub mobi 電子書下載

The Management and Marketing of Services 2024 pdf epub mobi 電子書下載

The Management and Marketing of Services 2024 pdf epub mobi 電子書下載

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出版者:

作者:Mudie, Peter; Cottam, Angela

出品人:

頁數:306

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出版時間:1999-7

價格:$ 58.70

裝幀:

isbn號碼:9780750635943

叢書系列:

圖書標籤: 服務設計

The Management and Marketing of Services 2024 pdf epub mobi 電子書下載

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