It's Not How Good You Are, It's How Good You Want to Be 2024 pdf epub mobi 電子書下載

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

It's Not How Good You Are, It's How Good You Want to Be 2024 pdf epub mobi 電子書下載

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發表於2024-05-19

It's Not How Good You Are, It's How Good You Want to Be 2024 pdf epub mobi 電子書下載

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在巴厘島休假，逛書店時無意中看到這本書。決定買下來隻是因為書名。拆封之後纔意識到這本書可能是我之後職業和人生的重要導師。對於一個廣告菜鳥來說，不到一萬字的黃金寶典給我點亮一盞明晃晃的指路燈，每句話都直擊我心。當下就決定把它翻譯成中文，每字每句的推敲。 ...

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讀這本書的起因是因為看瞭龍璽創始人蘇鞦萍的訪問他說關於廣告的書他一輩子就隻讀這本這本小小書連想帶看隻需要你一個下午茶的時間前半部分講做人後半部分纔涉及到一些關於廣告creative的事如果想按照這本書來活的話，首先，請大聲朗誦一遍書名，get到意思瞭嗎？其...

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剛開始看到這一套書，我本能是拒絕的。這套書的書名、封麵，無不滲透齣濃濃的雞湯味。經典創意三部麯”是歐美創意經典紀念套裝，收錄瞭美國傳奇廣告人喬治·路易斯的《好忠告》、英國創意鬼纔保羅·亞頓的《關鍵不是你現在有多棒，而是你想成為多棒的人》和《無論你在想什麼，...

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很少看勵誌書的我，因為kk的推薦死活從圖書館裏藉到這本書（要知道一本原文書是很貴的，雖然它很薄）。很多很經典的句子，真的令我讀後心中一顫。不單單是作為廣告人，更多的是作為一個人，一個想成功的人。 “Your vision of where or who you want to be is the greatest a...

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出版者:Phaidon Press

作者:Paul Arden

出品人:

頁數:128

譯者:

出版時間:2003-6-1

價格:USD 12.95

裝幀:Paperback

isbn號碼:9780714843377

叢書系列: