The Art of the Start 2024 pdf epub mobi 电子书

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发表于2024-11-22

The Art of the Start 2024 pdf epub mobi 电子书

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http://blog.guykawasaki.com/ 很有个人魅力的风险投资人。对创业和互联网有兴趣的朋友可以看看他的Blog

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说实在的，这更像是一本技术手册。只有第一章可以算做"艺术". 看过Guy的演讲视频, 很生动有趣. 内容和第一章类似, 很有鼓动性,相信多数人看完这一章都心潮澎湃, 跃跃欲试的. 可再向后就没这么理想化了, 作者相当详细的界定了一个创业者，或一个新企业家应该遵守的各种规范。"...

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说了一些实际的情况，不错不过那些什么IPO之类的离我们太远大多数可能仅仅只够开个店，然后赚点小钱奔小康世界级企业····太遥远了何况中国税负那么重，还有国有企业垄断

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昨日有幸听到Guy Kawasaki (《开始的艺术》一书作者，Apple公司的“布道师”)的演讲，这是我近年来听到的最好的演讲之一，他提出了创新的十原则，彼岸博客中对他的演说有所介绍，自己在现场来听，果然名不虚传。可惜他的风趣无法通过一博客再现，过几日等 blackboard公司推出...

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1️⃣关于创业：核心就是找到自己的商业模式，并站在Ta的角度解答下面的疑惑赚谁的钱： Ta要什么？ Ta的特征？ Ta在哪里？怎么赚： Ta能得到什么？ Ta怎么知道我？ Ta为什么选我？ Ta会推荐么？ 2️⃣关于起步：马云、马化腾最初都没想到企业会成今天这个样子，因...

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出版者:Portfolio Hardcover

作者:Guy Kawasaki

出品人:

页数:226

译者:

出版时间:2004-09-09

价格:USD 26.95

装帧:Hardcover

isbn号码:9781591840565

丛书系列:

图书标签: 创业 startup entrepreneurship 管理商业 business Management start

The Art of the Start 2024 pdf epub mobi 电子书图书描述

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .

The Art of the Start 2024 pdf epub mobi 电子书

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The Art of the Start 2024 pdf epub mobi 用户评价

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这本书怎么能不码！除了chapter1的那个观点“make meaning”我不怎么同意以外其他都写的挺好（不同意的原因是我最讨厌给entrepreneur戴上“理想”的高帽），尤其是我们之前给改图写的那个plan如今看来真是纯种2B不解释......图样图森破！现实社会是残酷的骚年们！！！

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Takeaway: 1)make money or make meaning? Answer: make meaning, money as a measurement; 2) wearing both hats: telescope and microscope; 3) never forget that, bootstrapping is an option

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Entrepreneurship is about making meaning and changing the world.

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强烈推荐~

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把演讲看了，猜测内容大同小异，又暂时舍弃了。

The Art of the Start 2024 pdf epub mobi 电子书