What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .
發表於2024-06-25
The Art of the Start 2024 pdf epub mobi 電子書 下載
作者是矽榖的名人,作品講的是矽榖的人和事,如果你想在高新技術、互聯網、VC投融資等等領域有點作為,這本書超級實用!語言生動,案例豐富,讀起來很有趣又能學到好東西!
評分Guy Kawasaki佩服! 思路清醒,層層疊進的inspiring的mantra, 看完書後的第一反應就是: 原來我就是要做這個:startup!
評分昨日有幸聽到Guy Kawasaki (《開始的藝術 》一書作者,Apple公司的“布道師”)的演講,這是我近年來聽到的最好的演講之一,他提齣瞭創新的十原則,彼岸博客中對他的演說有所介紹,自己在現場來聽,果然名不虛傳。可惜他的風趣無法通過一博客再現,過幾日等 blackboard公司推齣...
評分轉自:豬豬俠網站(www.zzxia.com) 2007年12月5日,Google宣布Google Adsense創業故事大賽(the Adsense Story Contest)獲勝者是:HomeTips.com。該網站的主要特色就是提供免費的、聚焦房子裝修翻新的信息內容。比如,這兩天我們可以在該網站上找到許多“懸掛聖誕燈...
評分作者是矽榖的名人,作品講的是矽榖的人和事,如果你想在高新技術、互聯網、VC投融資等等領域有點作為,這本書超級實用!語言生動,案例豐富,讀起來很有趣又能學到好東西!
圖書標籤: 創業 startup entrepreneurship 管理 商業 business Management start
強烈推薦~
評分強烈推薦~
評分創業的藝術: 在一個新設公司工作不是一件易事, 因此, 對自己的工作充滿信心與你的能力和經驗同樣重要
評分把演講看瞭,猜測內容大同小異,又暫時捨棄瞭。
評分把演講看瞭,猜測內容大同小異,又暫時捨棄瞭。
The Art of the Start 2024 pdf epub mobi 電子書 下載