The Art of the Start 2025 pdf epub mobi 電子書下載

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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .

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發表於2025-03-26

The Art of the Start 2025 pdf epub mobi 電子書下載

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昨日有幸聽到Guy Kawasaki (《開始的藝術》一書作者，Apple公司的“布道師”)的演講，這是我近年來聽到的最好的演講之一，他提齣瞭創新的十原則，彼岸博客中對他的演說有所介紹，自己在現場來聽，果然名不虛傳。可惜他的風趣無法通過一博客再現，過幾日等 blackboard公司推齣...

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出版者:Portfolio Hardcover

作者:Guy Kawasaki

出品人:

頁數:226

譯者:

出版時間:2004-09-09

價格:USD 26.95

裝幀:Hardcover

isbn號碼:9781591840565