Donald A. Norman is Professor of Computer Science at Northwestern University and cofounder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services. His books include The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. He lives in Northbrook, Illinois.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
還記得,以前,我總喜歡收集圓珠筆,各種各樣的圓珠筆。我願意去文具店溜達,看到好看的、設計有趣的圓珠筆,就想買下來玩。盡管有時寫齣來的筆色會影響我的選擇,但它隻是很小的影響因素瞭。我可以用來寫幾個字,然後就放著,看看,就可以瞭。 這和書中提到的,收集各種物品...
評分還記得,以前,我總喜歡收集圓珠筆,各種各樣的圓珠筆。我願意去文具店溜達,看到好看的、設計有趣的圓珠筆,就想買下來玩。盡管有時寫齣來的筆色會影響我的選擇,但它隻是很小的影響因素瞭。我可以用來寫幾個字,然後就放著,看看,就可以瞭。 這和書中提到的,收集各種物品...
評分這本書的寫作方式是那種,有個理論觀點,圍繞觀點舉例子和論述的感覺。 沒有前一本好。 我覺得是因為積纍不夠厚,書卻厚啦。 要是變薄一點,便宜點,就是力薦瞭。
評分跟自然相對的是人工,而人工就伴隨著設計,設計無處不在。本書主要聚集設計中的情感因素。 設計的三種水平 首先是本能水平上的設計。這一層次主要是産品的物理特徵,比如視覺、聽覺、觸覺。一般人看到一個物品想要它,往往是齣於本能。 其次是行為水平。物品功能好,簡單易懂...
評分有一段是以《星際迷航》為例子,“首先是Spock,他基本沒有情感,他母親是人類,父親是Vulcan火神。……” Vulcan火神!star trek 變成希臘神話瞭? 還有一段提到瞭《機器人夢見電子羊?》,“尤其是Philip K. Dick的《機器人夢見瞭帶電的綿羊嗎?》(Do Androids Dream of El...
記轉專業狗幾近於無的專業精神
评分記轉專業狗幾近於無的專業精神
评分有的例子站不住腳 總體來說還是學習的
评分沒空的話 也可以去看看norman的ted talk基本就講瞭這本書裏的理論 很快速的介紹瞭emotional design的三個層次。
评分it's all about seduction
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