Serious Play 2024 pdf epub mobi 电子书


Serious Play

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Serious Play 2024 pdf epub mobi 电子书 著者简介

Michael D. Schrage is a research associate at the MIT Media Lab, A Merrill Lynch Forum Innovation Fellow and a columnist for Fortune magazine.


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发表于2024-06-17

Serious Play 2024 pdf epub mobi 电子书

Serious Play 2024 pdf epub mobi 电子书

Serious Play 2024 pdf epub mobi 电子书



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出版者:HARVARD BUS. SC
作者:Schrage, Michael D.
出品人:
页数:272
译者:
出版时间:1999-12
价格:$ 39.55
装帧:Hardcover
isbn号码:9780875848143
丛书系列:

图书标签: innovation  创新  英文原版   


Serious Play 2024 pdf epub mobi 电子书 图书描述

"Serious Play" is about serious work: how the world's leading companies model, prototype, and simulate to innovate. Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. They allow for cost-effective creativity, encourage profitable improvisation, and inspire organizations to collaborate in unexpected ways. "Serious Play" is a crisply written handbook for product, process and project leaders who are determined to manage their innovation initiatives successfully. As digital technologies for modeling and simulation offer more value for less money, they provoke fundamental challenges to organizational culture and design. MIT research associate, Michael Schrage asserts that conventional wisdom surrounding innovation gets turned inside out: what innovative companies choose not to model often proves more important than what they do. Contrary to the popular assumption that innovative teams generate innovative prototypes, in fact innovative prototypes generate innovative teams. How innovators play with their models and simulations invariably matters far more than what they actually plan. In fact, Schrage shows why innovative firms cannot seriously plan unless they seriously play. Drawing upon a range of companies as diverse as Walt Disney, Boeing, Merrill Lynch, General Electric, IBM, IDEO, Microsoft, Royal Dutch Shell, DaimlerChrysler and American Airlines, Schrage identifies the common patterns and practices that distinguish productive prototyping cultures from pathological ones. He explores the intimate connection between how leading innovators model reality and how they actually manage it. He examines prototyping failures as rigorously as he explains prototyping successes. The essential message of "Serious Play" is that tomorrow's innovations will increasingly be the byproduct of how companies and their customers behave - and misbehave - around this new generation of models, prototypes, and simulations. The distinction between serious play and serious work dissolves as technology gives innovators ever-increasing opportunities to simulate and prototype their ideas. As the media for modeling radically change, so will the organizations that use them. With real-world examples and engaging anecdotes, Schrage argues that the future of prototyping is the future of innovation. A User's Guide included in the book helps readers quickly take away the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation, "Serious Play" will lay serious claim to the hearts and minds of forward-looking business managers.

Serious Play 2024 pdf epub mobi 电子书

Serious Play 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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