史蒂文·利維(Steven Levy),美國《新聞周刊》(Newsweek)高級編輯、科技主筆。
作為科技作傢,他最著名的作品《黑客:電腦時代的英雄》(Hackers - Heroes of the Computer Revolution)改變瞭公眾對黑客的刻闆印象。
作為科技記者,他追蹤采訪微軟和蘋果等IT巨頭數十年,講述Macintosh曆史的《瘋狂偉大》(Insanely Great - The Life and Times of Macintosh, the Computer that Changed Everything)奠定瞭他蘋果首席觀察傢的地位。
On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century.
Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences.
Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises.
Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.
發表於2025-03-06
The Perfect Thing 2025 pdf epub mobi 電子書 下載
怎麼說呢~作者功力真的是不俗,對IT業的認識真是讓國內同行們感到汗顔~而且他有很卓越的控製能力這主要體現在各個章節的敘事與安排上,基本上寫的很輕鬆但也可以給外行補充知識瞭~但總的來說作者的論調還是基於力推iPod這一積極立場的,所以很多與iPod稍有過節的人物描述就可想...
評分事實又一次告訴我們——瞭解某個東西,韆萬不要從它的超級粉絲那裏獲取資源。應該說這本書講述瞭很多關於Apple、關於iPod的東西,關於iPod的“起源”,Mp3的早期曆史,獨創的音樂模式等等。印象更深的的印象是:我跟喬布斯很熟,喬布斯是神,Apple是完美的,iPod是幾近完美...
評分Ipod到底有多流行?《完美之物》給瞭我們答案,在這本書中作者不吝筆墨的描寫瞭小布什、梵蒂岡教皇乃至尋常人對這個數碼播放器的喜愛之情。從2001年起開始發售的ipod,銷售成績早已超過瞭1億部,估計隻有索尼的walkman可以與之媲美。Ipod在西方受歡迎的程度,其實很多中國人並...
評分Ipod到底有多流行?《完美之物》給瞭我們答案,在這本書中作者不吝筆墨的描寫瞭小布什、梵蒂岡教皇乃至尋常人對這個數碼播放器的喜愛之情。從2001年起開始發售的ipod,銷售成績早已超過瞭1億部,估計隻有索尼的walkman可以與之媲美。Ipod在西方受歡迎的程度,其實很多中國人並...
圖書標籤: apple ipod 喬布斯 商業 創新 創意 IT 行銷
The Perfect Thing 2025 pdf epub mobi 電子書 下載