史蒂文·利維(Steven Levy),美國《新聞周刊》(Newsweek)高級編輯、科技主筆。
作為科技作傢,他最著名的作品《黑客:電腦時代的英雄》(Hackers - Heroes of the Computer Revolution)改變瞭公眾對黑客的刻闆印象。
作為科技記者,他追蹤采訪微軟和蘋果等IT巨頭數十年,講述Macintosh曆史的《瘋狂偉大》(Insanely Great - The Life and Times of Macintosh, the Computer that Changed Everything)奠定瞭他蘋果首席觀察傢的地位。
On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century.
Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences.
Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises.
Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.
發表於2024-11-30
The Perfect Thing 2024 pdf epub mobi 電子書 下載
事實又一次告訴我們——瞭解某個東西,韆萬不要從它的超級粉絲那裏獲取資源。應該說這本書講述瞭很多關於Apple、關於iPod的東西,關於iPod的“起源”,Mp3的早期曆史,獨創的音樂模式等等。印象更深的的印象是:我跟喬布斯很熟,喬布斯是神,Apple是完美的,iPod是幾近完美...
評分作者,顯然是一個IPOD的狂熱追隨者,看他的文字,總會令我聯到,KESO對GOOGLE的狂熱,因為,同在數字音樂的産業,這些文字對我而言,不隻是關於IPOD的一切,更多還是看到瞭一個有著近乎強迫癥的完美主義的締造者。 關於數字産業的傳統時代的顛覆,在歐美那樣一個對版權文明有著...
評分對於apple的喜愛不僅僅停在戀物,更想發覺其創造神奇的過程,自己就有點像書中描述的日本淩誌的工程師去研究奔馳一樣去抓取一些關於的apple的內文,<<完美之物>>很很的滿足瞭自己一把. 做一個産品,最好是因為是因為你喜歡它而去做.而不是僅僅是市場好.Apple的團隊的文化就是他們...
評分the Perfect Thing Steven Levy 著 每本關於蘋果公司及其傳奇創始人喬布斯的傳記,似乎都有其自身傳奇的一麵。在《小王國》一書中辛辣揭開這位矽榖金童另一麵的作者邁剋爾·莫瑞茨,幾年後加盟瞭曾經投資蘋果的紅杉基金,並因下注於Google而成為新一代的矽榖明星;《無限循環...
評分事實又一次告訴我們——瞭解某個東西,韆萬不要從它的超級粉絲那裏獲取資源。應該說這本書講述瞭很多關於Apple、關於iPod的東西,關於iPod的“起源”,Mp3的早期曆史,獨創的音樂模式等等。印象更深的的印象是:我跟喬布斯很熟,喬布斯是神,Apple是完美的,iPod是幾近完美...
圖書標籤: apple ipod 喬布斯 商業 創新 創意 IT 行銷
The Perfect Thing 2024 pdf epub mobi 電子書 下載