Advertising: Concept and Copy (Third Edition) 2024 pdf epub mobi 电子书
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发表于2024-11-19
Advertising: Concept and Copy (Third Edition) 2024 pdf epub mobi 电子书
Advertising: Concept and Copy (Third Edition) 2024 pdf epub mobi 电子书
Advertising: Concept and Copy (Third Edition) 2024 pdf epub mobi 电子书
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出版者:
作者:Felton, George
出品人:
页数:320
译者:
出版时间:2013-8
价格:$ 73.45
装帧:
isbn号码:9780393733860
丛书系列:
图书标签: Advertising
Advertising: Concept and Copy (Third Edition) 2024 pdf epub mobi 电子书 图书描述
Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.
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