The Handbook of Field Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-30

The Handbook of Field Marketing 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Alison Williams

出品人:

页数:272

译者:

出版时间:2008-01-28

价格:USD 60.00

装帧:Hardcover

isbn号码:9780749450250

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图书标签: 英文 Outsourcing Campaign Advertising

The Handbook of Field Marketing 2024 pdf epub mobi 电子书图书描述

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, "The Handbook of Field Marketing" is the essential handbook for success. "The Handbook of Field Marketing" reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.

The Handbook of Field Marketing 2024 pdf epub mobi 电子书

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