The Halo Effect

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羅森維(Phil Rosenzweig),瑞士洛桑國際管理學院(IMD)戰略及國際管理教授。

擁有25年商業及學術界經驗,獲加州大學經濟學學士和工商管理碩士學位,並在沃頓商學院獲得博士學位。

曾在惠普任職七年,並在哈佛商學院執教六年,在歐洲、美洲、亞洲等地區都開設瞭有關執行的課程,並為微軟、戴姆勒-奔馳、雷諾、雅高、迪拜鋁業、沃達豐、MTN等著名企業提供顧問服務,主要研究領域為全球戰略製定、跨國企業組織設計、行業分析和競爭、客戶服務、FDI。

目前已齣版《國際管理:教程與案例》(International Management, Text and Cases)(閤著)、《加速國際化成長》(Accelerating International Growth)(閤著)等著作。

出版者:Simon & Schuster Ltd
作者:Phil Rosenzweig
出品人:
頁數:256
译者:
出版時間:2007-2-1
價格:GBP 16.99
裝幀:Hardcover
isbn號碼:9780743291255
叢書系列:
圖書標籤:
  • 管理 
  • Management 
  • 方法論 
  • 商業書籍 
  • 批判性思維 
  • 商業 
  • 谘詢 
  • Research 
  •  
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Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.

The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.

Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.

Rosenzweig identifies nine popular business delusions. Among them:

The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.

The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.

The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.

In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.

Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.

具體描述

讀後感

評分

戰略有風險,執行有不確定性,因此想要找齣公司成功的確定性公式幾乎是不可能的。分析成功的原因要注意存活者偏差,光環效應,數據的質量等等,流行的管理的書籍《追求卓越》,《基業長青》,《從優秀到卓越》等幾乎都做不到這一點。這有點像塔勒布的不確定性思想-在不確定性中...  

評分

打臉很尋常,有說一句話打臉的,有寫一篇文章打臉的,但是寫一本書來打彆人臉的不多,這本書就是這樣一本打臉之作。本書打瞭很多人,管理學界的巨星諸如《追求卓越》的彼得斯、《基業長青》的柯林斯、變革大師科特都被無情吊打。作者控訴瞭這些大傢有九大問題:誤用光環效應;...  

評分

沒有人會因為僅僅遵從瞭幾條簡單的公式就能取得商業上的成功。成功涉及在不確定的情況下做齣決策,且有一定的風險。職業經理人的任務不是跟在公式後麵亦步亦趨,而是要收集信息並由此作齣決策。 商業讀物現存的種種問題的原因在於,管理者都是些大忙人,一麵要頂著增值創收的壓...  

評分

假象一:光環效應 傾嚮於將一個公司的整體業績歸功於企業文化、領導人、價值觀等等。事實上,大部分被稱作企業業績驅動力的因素往往要歸功於企業先前的業績。 假象二:因果聯係 兩件事也許相關,但不能就此斷言哪一件決定瞭另一件。 假象三:單一解釋 很多研究都將業績...  

評分

總體感覺,這本書給我們的提示就是:一個人或者一個公司成功瞭他的P都是經驗,如果一個人或者一個公司失敗瞭所有的經驗都是P。  

用戶評價

评分

Everyone loves reasoning, even a lame one, that's where halo effect comes from.

评分

critical thinking 不簡單

评分

EMBA老師要求讀的,主題思想就是彆浪費錢買經濟類書籍尤其是成功公司經驗之類的。其實我本來也是不讀那種的。。。

评分

說的很透徹,幾個delusion也很好,但感覺敘事確實有點問題

评分

EMBA老師要求讀的,主題思想就是彆浪費錢買經濟類書籍尤其是成功公司經驗之類的。其實我本來也是不讀那種的。。。

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