羅森維(Phil Rosenzweig),瑞士洛桑國際管理學院(IMD)戰略及國際管理教授。
擁有25年商業及學術界經驗,獲加州大學經濟學學士和工商管理碩士學位,並在沃頓商學院獲得博士學位。
曾在惠普任職七年,並在哈佛商學院執教六年,在歐洲、美洲、亞洲等地區都開設瞭有關執行的課程,並為微軟、戴姆勒-奔馳、雷諾、雅高、迪拜鋁業、沃達豐、MTN等著名企業提供顧問服務,主要研究領域為全球戰略製定、跨國企業組織設計、行業分析和競爭、客戶服務、FDI。
目前已齣版《國際管理:教程與案例》(International Management, Text and Cases)(閤著)、《加速國際化成長》(Accelerating International Growth)(閤著)等著作。
Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.
The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.
Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.
Rosenzweig identifies nine popular business delusions. Among them:
The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.
The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.
The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.
In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.
Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.
商場如戰場,嚮來勝者為王敗者寇。 在眾多暢銷書、商業報道的引導之下,對於商業成功之秘密,圍觀的讀者們也采取瞭同樣的邏輯:成功的企業做的什麼都是對的,比如企業多元化擴張,發展勢頭不錯,大傢都說,啊,看來多元化是成功的關鍵;過兩年,這企業一不小心倒瞭,大傢又說...
評分商場如戰場,嚮來勝者為王敗者寇。 在眾多暢銷書、商業報道的引導之下,對於商業成功之秘密,圍觀的讀者們也采取瞭同樣的邏輯:成功的企業做的什麼都是對的,比如企業多元化擴張,發展勢頭不錯,大傢都說,啊,看來多元化是成功的關鍵;過兩年,這企業一不小心倒瞭,大傢又說...
評分商場如戰場,嚮來勝者為王敗者寇。 在眾多暢銷書、商業報道的引導之下,對於商業成功之秘密,圍觀的讀者們也采取瞭同樣的邏輯:成功的企業做的什麼都是對的,比如企業多元化擴張,發展勢頭不錯,大傢都說,啊,看來多元化是成功的關鍵;過兩年,這企業一不小心倒瞭,大傢又說...
評分好的問題,不一定有好的答案,甚至根本就沒有答案,但是它們值得人們一問再問。 嶽占仁/文 南太平洋一些小島上住著一些未開化的土著。二戰期間,盟軍的飛機在這些小島周轉物資。這些土著看到飛機降落到地麵,卸下來一包包的好東西。戰後,飛機自然不再來瞭,土著們很懷念舊日...
評分沒有人會因為僅僅遵從瞭幾條簡單的公式就能取得商業上的成功。成功涉及在不確定的情況下做齣決策,且有一定的風險。職業經理人的任務不是跟在公式後麵亦步亦趨,而是要收集信息並由此作齣決策。 商業讀物現存的種種問題的原因在於,管理者都是些大忙人,一麵要頂著增值創收的壓...
看完以後,任何人都可以把市麵上的商業書籍給批判得體無完膚。
评分批判性的重新審視商業暢銷書的研究邏輯謬誤
评分看完以後,任何人都可以把市麵上的商業書籍給批判得體無完膚。
评分Clarify many delusions though I’ve already understood. The whole thing of business is about what is really realistic and how to empirically get things done.
评分Everyone loves reasoning, even a lame one, that's where halo effect comes from.
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