Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of
Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
发表于2025-04-10
Influence 2025 pdf epub mobi 电子书
此书个人认为囊括了心理学营销学人际交往术。。不可不看!以下总结的素私以为的本书精华,其余书本内容大多是举例或扩展论述某点,或为通识,不包含于本书摘中: 影响力的武器一切都应该尽可能地简单,但不要太简单。---阿尔伯特·爱因斯坦 找到那个我们可以控制的“哗哗”...
评分正在看这本书,但是那些专家的点评让我觉得很难受,如同在享受美食的时候一只苍蝇飞来飞去,你又非吃不可的感觉 郁闷呀,后来发现原来还有另外一个版本的,建议大家坚决不要买人大版
评分正在看这本书,但是那些专家的点评让我觉得很难受,如同在享受美食的时候一只苍蝇飞来飞去,你又非吃不可的感觉 郁闷呀,后来发现原来还有另外一个版本的,建议大家坚决不要买人大版
评分生活处处有值得思考的地方,也需要去思考。做一个思想独立的人,不落入生活中有心人布下的陷阱。我感觉从与非亲密友好关系的人正面接触那一瞬间开始就应该启动思考的开关。我们并不以过多的心思去估量别人,但请允许我们尽可能地理性。 然而友好亲密的关系也是常常被人利用的...
评分虽然说中国的高考制度招人诟病,但是,不得不承认一点:对每个家长而言,孩子考上大学,仍然今后进入社会是最现实的奋斗目标之一。从读小学开始,一直到读大学以前,这段时间的目标管理非常严格而有效。因为大家一致认为:只要读了大学,出来工作,再怎么也差不到哪里去。 ...
图书标签: 心理学 Psychology 影响力 心理 英文原版 商业 influence 营销经管
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
A good read after Thinking Fast and Slow. I especially like examples given to illustrate the points, which went deeper a couple of levels than I would have thought I'm each case. Very worth the time!
评分其实我想给五星的,只是这书不太简洁,看得我眼睛都疼了。。。
评分外教材优于国内一点在于,相似的材料,不同写作者有其独到的组织方式,背后反映了写作者自己对学科的理解,所以虽然理论在其他教材里都接触过,在这本里依然能有新的收获。反观国内教材就像是工具书似的让人觉得干涩乏味,知识的堆砌背后没有思想的统领……书中用了八9举例,还用了共军在朝鲜战争中对待美俘如何聪明的例子(虽然不苟同),翻译成中文得被剪了吧……
评分很经典的书,人真是太容易被各种语言、情境影响了,尤其是我这样的人,如果能稍微注意点儿或许就能做出相对更好的决定。
评分我还以为这是八十年代写的呢,老套得我心慌。不过有句话很欣赏: 我们思维的缺陷源于自己一手打造的复杂社会。
Influence 2025 pdf epub mobi 电子书