Influence 2025 pdf epub mobi 电子书

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Influence 2025 pdf epub mobi 电子书著者简介

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of

Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

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发表于2025-02-25

Influence 2025 pdf epub mobi 电子书

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出版者:Harper Business

作者:Robert B. Cialdini

出品人:

页数:336

译者:

出版时间:2006-12-26

价格:USD 17.99

装帧:Paperback

isbn号码:9780061241895

丛书系列:

图书标签: 心理学 Psychology 影响力心理英文原版商业 influence 营销经管

Influence 2025 pdf epub mobi 电子书图书描述

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Influence 2025 pdf epub mobi 电子书

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分析得井井有条

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看过以后抗忽悠能力提高了50%至少

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相较于社会心理学（教科书），Influence这一类书似乎只是提供比较多案例而已

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相较于社会心理学（教科书），Influence这一类书似乎只是提供比较多案例而已

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外教材优于国内一点在于，相似的材料，不同写作者有其独到的组织方式，背后反映了写作者自己对学科的理解，所以虽然理论在其他教材里都接触过，在这本里依然能有新的收获。反观国内教材就像是工具书似的让人觉得干涩乏味，知识的堆砌背后没有思想的统领……书中用了八9举例，还用了共军在朝鲜战争中对待美俘如何聪明的例子（虽然不苟同），翻译成中文得被剪了吧……

Influence 2025 pdf epub mobi 电子书