Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of
Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
發表於2024-12-31
Influence 2024 pdf epub mobi 電子書 下載
最近重讀瞭《影響力》,這至少是第三遍或第四遍讀它瞭,在讀過諸多行為心理學,社會心理學書籍之後,這次重讀對書中列舉的各種例子和試驗背後的心理因素瞭如指掌,深感又拉近瞭與當初西奧迪尼寫這本書時境地的距離。好書就是這樣的牛逼,你知道作者的境界在那裏,但你卻隻能通...
評分◇◇新語絲(www.xys.org)(xys.dxiong.com)(xys.dropin.org)(xys-reader.org)◇◇ 《影響力》遇竊記 張力慧 我是92、93年的時候第一次讀到《影響力》原著的。當時我在斯坦福大學讀 博士學位,選修瞭一門叫“組織行為”的課,《影響力》就是這門課的教材。 《影響...
評分正在看這本書,但是那些專傢的點評讓我覺得很難受,如同在享受美食的時候一隻蒼蠅飛來飛去,你又非吃不可的感覺 鬱悶呀,後來發現原來還有另外一個版本的,建議大傢堅決不要買人大版
評分生活處處有值得思考的地方,也需要去思考。做一個思想獨立的人,不落入生活中有心人布下的陷阱。我感覺從與非親密友好關係的人正麵接觸那一瞬間開始就應該啓動思考的開關。我們並不以過多的心思去估量彆人,但請允許我們盡可能地理性。 然而友好親密的關係也是常常被人利用的...
評分整體框架: 影響力的武器(刺激——觸發特徵,固定行為模式;捷徑——簡單原則;認知對比原理):互惠、承諾和一緻、社會認同、喜好、權威、稀缺。 互惠:心理基礎——負債感、感恩圖報。應用:不公平交換,給小換大;“拒絕—退讓策略”。案例:商業——免費試用。 承...
圖書標籤: 心理學 Psychology 影響力 心理 英文原版 商業 influence 營銷經管
我還以為這是八十年代寫的呢,老套得我心慌。不過有句話很欣賞: 我們思維的缺陷源於自己一手打造的復雜社會。
評分看過以後抗忽悠能力提高瞭50%至少
評分Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." --Charles T. Munger
評分好看,不過還是太羅嗦瞭~
評分大概是因為齣版於十年前,大部分觀點都已經似曾相識或者耳熟能詳。有相當大的篇幅很重復羅嗦,完全可以精簡掉。
Influence 2024 pdf epub mobi 電子書 下載