A New Brand World 2024 pdf epub mobi 电子书

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发表于2024-06-16

A New Brand World 2024 pdf epub mobi 电子书

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一般商业类的书，都是从一篇比较成功的论文发展起来的，所以吃起来像注了水的猪肉。但是Scott Bedbury曾经主管耐克和星巴克的品牌，所以这本书内容读起来非常结实，而且文笔也好（当然这要归功于捉刀者）。特别欣赏书中提到的品牌达尔文主义。对于一个品牌，问自己四个问题：...

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出版者:Penguin (Non-Classics)

作者:Scott Bedbury

出品人:

页数:240

译者:

出版时间:2003-2

价格:USD 15.00

装帧:Paperback

isbn号码:9780142001905

丛书系列:

图书标签: 品牌 Branding 商业 Marketing 英文原文书 entrepreneurship Brand 设计

A New Brand World 2024 pdf epub mobi 电子书图书描述

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

A New Brand World 2024 pdf epub mobi 电子书

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