How to Fly a Horse

Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term "the Internet of Things," and co-founded the Auto-ID Center at MIT. His writing about innovation and technology has appeared in Quartz, Medium, The Atlantic, and the New York Times.

出版者:Doubleday

作者:Kevin Ashton

页数:336

出版时间:2015-1-20

价格:USD 27.95

装帧:Hardcover

isbn号码:9780385538596

图书标签:思维创新成长Business英文原版管理创意淘宝网光速书店有售

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.

Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

读后感

这本书是导师面试我时推荐给我看的，因为我说自己拖延、没有目标、缺乏创新，于是他说：现在回去就看这本书。看完后，我并没有醍醐灌顶的感觉，也未能瞬间明白创造的本质和内核是什么，更没有能够依葫芦画瓢地变成一个创新人才。然而，它让作为一个平凡者的我，不再惧怕创...  

1.创新是这么一个过程：一步一步行动，一次一次失败，许久之后的某一步，成功了。(创新不靠灵感，靠长期持续行动，灵感也是长期持续行动衍生出来的副产品) 2.从这个定义来看，每个人都可以创新。难就难在——怎么保证长期持续行动？(你可能累了，你可能被诱惑了)怎么忍受一次次...  

“物联网”创意的提出者凯文·阿什顿，是创新界的网红神话之一；这位年轻的美国麻省理工学院研究员，曾执掌三家新兴科技公司，其人其事其观点被媒体广泛传播。而正是这样一位拥有神奇创新力的大佬，却在《被误读的创新》一书中提出了新的观点：“创造不是魔法，而是工作。”在...

本书的作者——凯文阿什顿，大名鼎鼎的“物联网”概念的提出者，在这一本书中向一种在长久的社会文化中植根的观念发起了冲击。创新这个概念，似乎长久以来都带着一股神秘的色彩，提到创新，人们往往会将其与天才联系在一起，仿佛创新是天才们的专属物，而阿什顿——一位成功的...  

用户评价

出乎意料的好，整三观、刷心志

看过罗胖推荐的中文版了。说实话，作者说了好多故事，阅读起来很轻松，但是道理深刻。你我不一定都知道，就算知道了，又未必能做到！创造，是勤奋工作的产物啊！！！根本停不下来的工作！

看看

Just do it

看了中文版，还可以吧，有很多例子，个人不是太喜欢这类书