How to Fly a Horse

Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term "the Internet of Things," and co-founded the Auto-ID Center at MIT. His writing about innovation and technology has appeared in Quartz, Medium, The Atlantic, and the New York Times.

出版者:Doubleday

作者:Kevin Ashton

页数:336

出版时间:2015-1-20

价格:USD 27.95

装帧:Hardcover

isbn号码:9780385538596

图书标签:思维创新成长Business英文原版管理创意淘宝网光速书店有售

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As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.

Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

读后感

真本书书写得还不错，里面的很多道理我们也其实从不同角度都听过，不过还是能让我们更深刻地去了理解这些道理，有点不好的地方是翻译的语言读起来不是很顺。 作者一开篇讲了一个12岁的黑人奴隶解决香草人工繁殖难题的故事，来说明创造性思维和一般思维其实是相同的，它就是一...  

罗胖的解读 今天给大家推荐的这本书叫《创造》。 一般人都认为，创造是神奇的事—— 只有天才有可能创造。 创造行为有明确目的。 而这本书的作者，“物联网之父”凯文·阿什顿却说，那都是鬼扯。 从0到1，那是造物主创世纪的做法，绝大多数时候： 创造随时随地可以发生...  

“物联网”创意的提出者凯文·阿什顿，是创新界的网红神话之一；这位年轻的美国麻省理工学院研究员，曾执掌三家新兴科技公司，其人其事其观点被媒体广泛传播。而正是这样一位拥有神奇创新力的大佬，却在《被误读的创新》一书中提出了新的观点：“创造不是魔法，而是工作。”在...

用户评价

看了中文版，还可以吧，有很多例子，个人不是太喜欢这类书

Just do it

看了中文版，还可以吧，有很多例子，个人不是太喜欢这类书

看过罗胖推荐的中文版了。说实话，作者说了好多故事，阅读起来很轻松，但是道理深刻。你我不一定都知道，就算知道了，又未必能做到！创造，是勤奋工作的产物啊！！！根本停不下来的工作！

出乎意料的好，整三观、刷心志