How to Fly a Horse 2025 pdf epub mobi 电子书

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How to Fly a Horse 2025 pdf epub mobi 电子书著者简介

Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term "the Internet of Things," and co-founded the Auto-ID Center at MIT. His writing about innovation and technology has appeared in Quartz, Medium, The Atlantic, and the New York Times.

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发表于2025-06-02

How to Fly a Horse 2025 pdf epub mobi 电子书

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关于创新、创造、创作，凡与“创”字有关的故事，如阿基米德泡了个澡，灵感大发进而发现了浮力的奥秘并借此帮助皇帝验证了掺银的假皇冠，在坊间流传甚广，传的神乎其神。好像只要是天才，泡个澡都能有重大的发现。经过后来人的考据，其实关于阿基米德的上述故事几乎可以肯定不...

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——读凯文-阿什顿《被误读的创新》对于人类历史上每一个重大创新或者创造，我们都情不自禁地怀着“崇拜”之情。它们属于天才，属于天才灵光乍现的一刻。我们从小听到的故事、道理就是如此。这似乎已经成为一个真理：只有天才才有创造的能力或资格，而普通凡人只能匍匐于尘...

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文/吴情谈到创新，智力上的，或者实践中的，我们脑子里可能会首先蹦出一系列与之相关的故事，比如大声叫着“我知道了”从浴缸中跑出的阿基里德——他发现了浮力定律，又如苹果树下被砸中脑袋的牛顿——他发现了万有引力定律，再或者是爱因斯坦的灵光一现，使之产生出相对论的...

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罗胖开始推广这本书了，看看后续如何，说实话，该书在goodread上的分数并没像罗胖所言的那样具有爆炸性，还是等时间来验证之后的销量与影响吧。不过真的不知道，为什么要把原作这样一个标题翻译的那么四平八稳

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出版者:Doubleday

作者:Kevin Ashton

出品人:

页数:336

译者:

出版时间:2015-1-20

价格:USD 27.95

装帧:Hardcover

isbn号码:9780385538596

丛书系列:

图书标签: 思维创新成长 Business 英文原版管理创意淘宝网光速书店有售

How to Fly a Horse 2025 pdf epub mobi 电子书图书描述

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.

Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

How to Fly a Horse 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

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