Badass: Making Users Awesome 2025 pdf epub mobi 电子书

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Badass: Making Users Awesome 2025 pdf epub mobi 电子书著者简介

Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

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发表于2025-01-31

Badass: Making Users Awesome 2025 pdf epub mobi 电子书

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内容很不错，以用户为出发点，探讨产品如何帮助用户变得更好。如果排版做的好一点的话，读起来的可读性会更好。我写了一篇读书笔记，整理了本书的逻辑，希望能对大家有帮助 [https://mp.weixin.qq.com/s/DF62Qr5rkHz8hxAY3kzv-A] 关注我的公众号：拉里的理想我会在这里分享更...

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译者序挑战·序幕一种分析方法：逆向分析，找出共性。口碑传播，蕴含感受：成就用户。应该逆向分析成功用户。 l 相对于产品表现出色，基于用户表现出色的竞争门槛更低： l 更具有吸引力的引用场景：总结：帮助一小部分用户在一个更大的应用场景中获得显著成功，与此同时，...

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这本书里面，有一个很关键的思维：用户并不在乎你的产品有多好，他们只在乎用了你的产品之后的自己变得有多好。认识到这个观点，对于设计自己的课程或者服务会有很大帮助，同样的，对我的工作也有很大帮助。书中，以帮助用户的角度出发，来帮助他们变得更好（通过正确的练习和...

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出版者:O'Reilly Media

作者:Kathy Sierra

出品人:

页数:304

译者:

出版时间:2015-2-23

价格:USD 26.99

装帧:Paperback

isbn号码:9781491919019

丛书系列:

图书标签: 设计产品思维商业用户体验成长 product 管理

Badass: Making Users Awesome 2025 pdf epub mobi 电子书图书描述

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Badass: Making Users Awesome 2025 pdf epub mobi 电子书

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