Badass: Making Users Awesome 2025 pdf epub mobi 电子书

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Badass: Making Users Awesome 2025 pdf epub mobi 电子书著者简介

Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

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发表于2025-04-10

Badass: Making Users Awesome 2025 pdf epub mobi 电子书

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作者在书中揭示了一个有点残酷的事实：用户并不关心你是谁，能做什么，他们只关心自己看起来怎么样。他们不会真的因为喜欢产品而说他们喜欢这个产品。他们说喜欢这个产品，是因为他们喜欢自己。某款产品之所以能够成功，也只有一个原因，那就是它成就用户。本书从三个方面阐述...

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在做产品运营前，需要对产品进行深入的了解，才能根据已知的信息，做出针对性的运营措施？ 1、产品调研：市场有多大、竞品情况、我们有哪些有利条件、产品完成时间和成本、产品生存周期？ 2、渠道挖掘：市场上有哪些推广渠道、PC端和移动端转化较好的渠道有哪些、竞争对手做了...

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内容很不错，以用户为出发点，探讨产品如何帮助用户变得更好。如果排版做的好一点的话，读起来的可读性会更好。我写了一篇读书笔记，整理了本书的逻辑，希望能对大家有帮助 [https://mp.weixin.qq.com/s/DF62Qr5rkHz8hxAY3kzv-A] 关注我的公众号：拉里的理想我会在这里分享更...

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出版者:O'Reilly Media

作者:Kathy Sierra

出品人:

页数:304

译者:

出版时间:2015-2-23

价格:USD 26.99

装帧:Paperback

isbn号码:9781491919019

丛书系列:

图书标签: 设计产品思维商业用户体验成长 product 管理

Badass: Making Users Awesome 2025 pdf epub mobi 电子书图书描述

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Badass: Making Users Awesome 2025 pdf epub mobi 电子书

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