Badass: Making Users Awesome

Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

出版者:O'Reilly Media

作者:Kathy Sierra

页数:304

出版时间:2015-2-23

价格:USD 26.99

装帧:Paperback

isbn号码:9781491919019

图书标签:设计产品思维商业用户体验成长product管理

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

读后感

译者序 挑战·序幕 一种分析方法：逆向分析，找出共性。 口碑传播，蕴含感受：成就用户。应该逆向分析成功用户。 l 相对于产品表现出色，基于用户表现出色的竞争门槛更低： l 更具有吸引力的引用场景： 总结： 帮助一小部分用户在一个更大的应用场景中获得显著成功，与此同时，...  

作者在书中揭示了一个有点残酷的事实：用户并不关心你是谁，能做什么，他们只关心自己看起来怎么样。他们不会真的因为喜欢产品而说他们喜欢这个产品。他们说喜欢这个产品，是因为他们喜欢自己。某款产品之所以能够成功，也只有一个原因，那就是它成就用户。 本书从三个方面阐述...  

用户评价

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前50页能够让你思考一些问题，还不错。但是整本书也就止步于此了，实在读不下去，没什么例子。还专门看了作者的两个演讲，也乏善可陈

前50页能够让你思考一些问题，还不错。但是整本书也就止步于此了，实在读不下去，没什么例子。还专门看了作者的两个演讲，也乏善可陈

前半部分同标题，后半部分是理解大脑工作原理后有效练习。

前半部分同标题，后半部分是理解大脑工作原理后有效练习。