Badass: Making Users Awesome 2024 pdf epub mobi 电子书

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Badass: Making Users Awesome 2024 pdf epub mobi 电子书著者简介

Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

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发表于2024-12-31

Badass: Making Users Awesome 2024 pdf epub mobi 电子书

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作者在书中揭示了一个有点残酷的事实：用户并不关心你是谁，能做什么，他们只关心自己看起来怎么样。他们不会真的因为喜欢产品而说他们喜欢这个产品。他们说喜欢这个产品，是因为他们喜欢自己。某款产品之所以能够成功，也只有一个原因，那就是它成就用户。本书从三个方面阐述...

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颠覆以往的用户思维以前一直都是有着“不要让用户思考”“只需要让用户最简洁的操作”的观点去做设计，这本书提出观点 “成就用户成为很棒的人” 才能算是好产品设计。当然不是让用户沉迷在你的产品里，而是让你的产品持续帮助用户在其相关领域变得越来越好。只有让用户成就成...

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总的来说这本书的核心思想就是，伟大的产品就是帮助用户成就更好的自己。第一步是寻找合适的应用场景让产品和用户产生关联（拉新），再一步步扩大用户场景来让用户使用你更多的产品或者增加产品的使用频率（留存），同时培养忠实优质用户，通过口碑营销和事实营销吸引更多的用...

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高考提分21分以上的速成学习法：一、娃儿高考还有一个月的时候，我想了想，觉得这本书有些实用的价值，也识别出自己的错误指导。于是，驾车回家途中，我就问娃： “是不是，只要是我提及的学习方法，你都会下意识地抵触一下？”副驾座上的娃，不吱声。 “是不是我所讲的学习...

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本来我是在读这本书的英文版，按理说不必再去买一本中文版了。但是这本书是那么的奇特，以至于我还是想要买一本中文版体验下。这本书的译者说：本书适合三种人（创业者、产品经理和教育工作者）。我正好是做创业教育的（身份是校园VC创始合伙人），所以我恰好符合这三种人的...

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出版者:O'Reilly Media

作者:Kathy Sierra

出品人:

页数:304

译者:

出版时间:2015-2-23

价格:USD 26.99

装帧:Paperback

isbn号码:9781491919019

丛书系列:

图书标签: 设计产品思维商业用户体验成长 product 管理

Badass: Making Users Awesome 2024 pdf epub mobi 电子书图书描述

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Badass: Making Users Awesome 2024 pdf epub mobi 电子书

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