Badass: Making Users Awesome 2024 pdf epub mobi 电子书

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Badass: Making Users Awesome 2024 pdf epub mobi 电子书著者简介

Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

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发表于2024-11-21

Badass: Making Users Awesome 2024 pdf epub mobi 电子书

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高考提分21分以上的速成学习法：一、娃儿高考还有一个月的时候，我想了想，觉得这本书有些实用的价值，也识别出自己的错误指导。于是，驾车回家途中，我就问娃： “是不是，只要是我提及的学习方法，你都会下意识地抵触一下？”副驾座上的娃，不吱声。 “是不是我所讲的学习...

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看完之后整个感觉这本书比较适合教育培训行业的老师，可以很好地帮助学生成长；不太适合互联网行业里做产品的思路；实体产品行业或许也适合，不太内行，不好说。按照作者的思路读下来，有几点感想： 1. 核心思想是说好产品是帮助用户变得卓越，帮助用户由新手变成专家，这样用...

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内容很不错，以用户为出发点，探讨产品如何帮助用户变得更好。如果排版做的好一点的话，读起来的可读性会更好。我写了一篇读书笔记，整理了本书的逻辑，希望能对大家有帮助 [https://mp.weixin.qq.com/s/DF62Qr5rkHz8hxAY3kzv-A] 关注我的公众号：拉里的理想我会在这里分享更...

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本来我是在读这本书的英文版，按理说不必再去买一本中文版了。但是这本书是那么的奇特，以至于我还是想要买一本中文版体验下。这本书的译者说：本书适合三种人（创业者、产品经理和教育工作者）。我正好是做创业教育的（身份是校园VC创始合伙人），所以我恰好符合这三种人的...

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出版者:O'Reilly Media

作者:Kathy Sierra

出品人:

页数:304

译者:

出版时间:2015-2-23

价格:USD 26.99

装帧:Paperback

isbn号码:9781491919019

丛书系列:

图书标签: 设计产品思维商业用户体验成长 product 管理

Badass: Making Users Awesome 2024 pdf epub mobi 电子书图书描述

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Badass: Making Users Awesome 2024 pdf epub mobi 电子书

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