Derek Thompson is a senior editor at The Atlantic magazine and a weekly news analyst for NPR's "Here and Now." He was born in McLean, Va., in 1986, and he graduated from Northwestern University, in 2008, with a triple major in journalism, political science, and legal studies. He hasn't done much with the latter two. In 2015, he wrote the cover story "A World Without Work" about the future of jobs and technology. "Hit Makers," his first book on the secret histories of pop culture hits and the science of popularity, comes out in February 2017. He has appeared on Forbes' "30 Under 30" list and Time's "140 Best Twitter Feeds." He lives in Manhattan.
发表于2025-01-27
Hit Makers 2025 pdf epub mobi 电子书
“HBO、美国电影经典频道、福克斯有线电视网、共和唱片、20世纪福克斯、哈珀·柯林斯和其他的流行文化创造公司都是风险投资者。它们评估数不胜数的产品,在不同的潜在流行产品上下赌注。但是,成功是半混沌的,多数的点子都失败了。在理想的状态下,少数的成功足以抵消所有的失败。...
评分用3句话概括“流行”之触发因子: 1 纯粹接触效应— 持续、扩大曝光,曝光,曝光。 用曝光才有注意力偏移; 2 熟悉的“新鲜感”— 如果太标新立异、太前卫先锋,大众的认知跟不上,不买账; 如果没有新鲜感,根本无法打动大众的情感脑,唤不起热情或共鸣,也无法大面积流行;...
评分用3句话概括“流行”之触发因子: 1 纯粹接触效应— 持续、扩大曝光,曝光,曝光。 用曝光才有注意力偏移; 2 熟悉的“新鲜感”— 如果太标新立异、太前卫先锋,大众的认知跟不上,不买账; 如果没有新鲜感,根本无法打动大众的情感脑,唤不起热情或共鸣,也无法大面积流行;...
评分As everybody knows, we live in a fast-paced era. On daily basis, endless new enterprises, new technologies, new stars come out to people's view and part of them disappear swiftly. Derek Thompson analyzes "hit" phenomenons historically as well as those acros...
评分用3句话概括“流行”之触发因子: 1 纯粹接触效应— 持续、扩大曝光,曝光,曝光。 用曝光才有注意力偏移; 2 熟悉的“新鲜感”— 如果太标新立异、太前卫先锋,大众的认知跟不上,不买账; 如果没有新鲜感,根本无法打动大众的情感脑,唤不起热情或共鸣,也无法大面积流行;...
图书标签: 商业 经济 流行 心理 万维钢推荐 注意力 社会学 互联网
Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.
Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.
From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
· The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
· Why Facebook is the world’s most important modern newspaper
· How advertising critics predicted Donald Trump
· The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
· How Barack Obama and his speechwriters think of themselves as songwriters
· How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
· The French collector who accidentally created the Impressionist canon
· Quantitative evidence that the biggest music hits aren’t always the best
· Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
· Why one year--1991--is responsible for the way pop music sounds today
· Why another year --1932--created the business model of film
· How data scientists proved that “going viral” is a myth
· How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Strongly recommended to people who are interested in the processes of producing hits and how the network functions. The linkages and sparkles between the examples from the book and the applications in the real life could have far-reaching significance than you could presume. Definitely worth reviewing every now and then.
评分作者自己也承认,这类书就是旧道理解释新现象,中段开始崩坏,东拉西扯凑字数。套路是全程穿插小故事(轶事/八卦),读着不算无聊,但靠记者查资料和采访写成的书果然不能指望有真正的见解。
评分曝光和关系网的重要性
评分天时(领先半步的是天才领先一步的是疯子)地利(平台多大推广就多大)人和(你认识人是谁)。此书大部分心理学的解释在Thinking,fast&slow里面都找得到。不过作者也承认了,这类非虚幻类的书就是把大家已经知道的事重新包装一下"intuition regifting",读起来又轻松又有趣。(其实主要是轻松,没有太多不容易理解的地方听audiobook都行)
评分不要试图琢磨别人的心思,那是无效的。关键是自己做到以诚待人,那才是立足的根本。 比建议更高级的,是行动。想法帮你理解世界,行动帮你改变世界。 从抱怨,到批评,到建议,到行动。 为什么你很努力了,经理还是不满意?因为他只能为你的努力程度鼓掌,但要为结果承担责任;为什么你明明做得很好,但没有拿到考评最高分?因为公司由2:7:1曲线。相对优秀,才是真正的优秀。 小时候,我们喜欢玩虚拟世界的网络游戏;长大后,你会发现,商业,就是真实世界中70亿人陪你玩的网络游戏。 不断升级,成为自己的CEO: 1.从抱怨,到批评, 到建议,到行动; 2.像经理,CEO,董事长一样思考; 3.像创业一样打工,像打工一样创业。
Hit Makers 2025 pdf epub mobi 电子书