The Four

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

出版者:Portfolio

作者:Scott Galloway

页数:320

出版时间:2017-10-3

价格:USD 28.00

装帧:Hardcover

isbn号码:9780735213654

图书标签:商业互联网科技business英文原版startup英文美国

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NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

读后感

Galloway教授从一个商学院教授的视角，分析了四大科技巨头（Facebook、Apple、Amazon、Google）赖以成功的特性与共性，在此基础上探讨了谁会成为与这四家公司平起平坐的第五家巨头公司，并为年轻人提供了如何在当今这个瞬息万变的时代取得职场成功的建议。 在Galloway教授看来...  

Galloway 将需求映射到人体结构：大脑（理性需求）、心胸（感性需求）、下半身（性&生育本能），对应人类不同层次的生存需要。对于企业而言，公司定位与人类的哪个部位（满足人类哪个层次的需求），决定了其商业战略和最后的成就。 一些典型代表 大脑：Google、Amazon、沃...  

用户评价

终于看完了…作者也太爱玩梗了 时不时来点比喻看着有点晕

四大巨头的成功，很大是归功于把握了某种人性的弱点……人性有很多弱点，这么说我们是不是还有机会♪( ´θ｀)ノ

购买链接：https://item.taobao.com/item.htm?spm=a1z38n.10677092.0.0.545b1debMUJ6Io&id=571543579370

目前为止对这四个科技公司和科创趋势社会趋势最intuitive最贴切的解读。当然也有可能是我被对Scott Galloway的爱蒙蔽了双眼。

对Apple, Facebook和Google的解读特别有创造力和启发性：god, love&knowldge 作为人类永恒的追求反映在这些巨头的基因中。