The Four 2025 pdf epub mobi 电子书

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Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

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发表于2025-03-12

The Four 2025 pdf epub mobi 电子书

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Galloway教授从一个商学院教授的视角，分析了四大科技巨头（Facebook、Apple、Amazon、Google）赖以成功的特性与共性，在此基础上探讨了谁会成为与这四家公司平起平坐的第五家巨头公司，并为年轻人提供了如何在当今这个瞬息万变的时代取得职场成功的建议。在Galloway教授看来...

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“谷歌依靠时报的内容吸引了数十亿点击量,而时报使用它们的搜索算法来引入流量。但是两者中显然谷歌拥有更大的权力。它如同地主一样统治着互联网的一个关键领域,而时报就相当于那块草地上的佃农。我们的结局从一开始就注定了。” 01 — 一位商学院教授对亚马逊、苹果、脸书和谷...

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出版者:Portfolio

作者:Scott Galloway

出品人:

页数:320

译者:

出版时间:2017-10-3

价格:USD 28.00

装帧:Hardcover

isbn号码:9780735213654

丛书系列:

图书标签: 商业互联网科技 business 英文原版 startup 英文美国

The Four 2025 pdf epub mobi 电子书图书描述

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Four 2025 pdf epub mobi 电子书

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The Four 2025 pdf epub mobi 用户评价

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商界意见先锋Scott Galloway哈哈

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CH10

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人们其实还挺愿意排四大排名的。四大科技公司，其实排名并不固定。作者选的，是AAAF，Amazon，Apple，Google（其母公司为Alphabet）和Facebook. 作者分别介绍了四大的核心优势，总结了他们在竞争中胜出的8大共同优势。分析了一下下一个可能加入四大阵营的公司的缺陷（或者说机会）。难能可贵的，还给职场中人一些建议，如何适应大公司主导下的经济环境中生存，成长，成功。

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They are just bad, yada yada. middle age white male hatin'. Huge ego, old info, evil Bezos

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我还是会给5星，关于amazon/apple/facebook/google的洞察，看到传统行业在这些新兴业务前的无知和脆弱，总结业务特征、提炼观点、给读者建议，真诚的建议：成为亿万富翁很难，但成为百万富翁不难！对四大公司的剖析是一个比较有意思的观点，特别是如何监管。能否学习到更多？我还是有更多的想法...

The Four 2025 pdf epub mobi 电子书