The Runaway Species

出版者:Catapult

作者:David Eagleman

页数:304

出版时间:2017-10-10

价格:USD 28.00

装帧:Hardcover

isbn号码:9781936787524

图书标签:创新神经科学心理学土摩托鉴书研究创造SCIENCECULTURE

The Runaway Species: How human creativity remakes the world is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how humanity can improve our future by understanding and embracing our ability to innovate. Anthony Brandt and David Eagleman rifle through the inventions of human society like paleontologists ransacking the fossil record. Exploring examples from Apollo 13 to Pablo Picasso, they seek to answer the question: what lies at the heart of humanity's ability--and drive--to create? If you took a snapshot of any animal species' behavior, from apes to barnacles, and contrasted it with the same species 10,000 years ago, they'd all be carrying on pretty much as usual (and if they aren't, it's likely due to human influence). Humanity, on the other hand, would be nearly unrecognizable. Above all else, our drive to create is what makes us unique among all living things. Yet where does this all creation, innovation, and change come from? Why us? And if we better understand this -cognitive software-, can we harness it more responsibly to improve our lives, schools, businesses and institutions? Brandt and Eagleman examine hundreds of examples of human creativity through dramatic storytelling and stunning images in this beautiful, full-color volume. By drawing out what creative acts have in common and viewing them through the lens of cutting-edge neuroscience, they uncover the essential elements of this critical human ability, and encourage a more creative future for all of us.

用户评价

大卫伊戈曼还是挺能写啊。

七月二十八购于旧金山MOMA，今天在京沪高铁上读完。

无有太多新鲜的观点，一直强调的是创新的重要性；虽然解释了创新的原理，但提供的方法可操作性不大。

大卫伊戈曼还是挺能写啊。

大卫伊戈曼还是挺能写啊。