Marketing Management and Strategy 2025 pdf epub mobi 电子书

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发表于2025-03-16

Marketing Management and Strategy 2025 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Doyle, Peter/ Stern, Philip

出品人:

页数:464

译者:

出版时间:2006-5

价格:$ 142.38

装帧:Pap

isbn号码:9780273693987

丛书系列:

图书标签: Marketing ReadingList D1、商科 766marketing_management

Marketing Management and Strategy 2025 pdf epub mobi 电子书图书描述

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Marketing Management and Strategy 2025 pdf epub mobi 电子书

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