How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
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很容易看懂，没专业背景似乎没关系，举了不少家喻户晓的牌子的例子很有意思。就是写的有些散
评分用神经心理学分析为什么要买，但是作者却只给了一些例子，没有分析透彻背后的原因，读到最后并不清晰
评分用神经心理学分析为什么要买，但是作者却只给了一些例子，没有分析透彻背后的原因，读到最后并不清晰
评分很容易看懂，没专业背景似乎没关系，举了不少家喻户晓的牌子的例子很有意思。就是写的有些散
评分用神经心理学分析为什么要买，但是作者却只给了一些例子，没有分析透彻背后的原因，读到最后并不清晰
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