According to Kotler

出版者:Amacom Books

作者:Kotler, P

页数:168

出版时间:2005-5

价格:$ 20.28

装帧:Pap

isbn号码:9780814472958

图书标签:marketingMarketing

Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

用户评价

作为Marketing的普及读物还是蛮适合的，语言浅显易懂。就是觉得例子少了一点，用提问的方式组成的书逻辑可能也有点欠缺吧。

作为Marketing的普及读物还是蛮适合的，语言浅显易懂。就是觉得例子少了一点，用提问的方式组成的书逻辑可能也有点欠缺吧。

作为Marketing的普及读物还是蛮适合的，语言浅显易懂。就是觉得例子少了一点，用提问的方式组成的书逻辑可能也有点欠缺吧。

作为Marketing的普及读物还是蛮适合的，语言浅显易懂。就是觉得例子少了一点，用提问的方式组成的书逻辑可能也有点欠缺吧。

作为Marketing的普及读物还是蛮适合的，语言浅显易懂。就是觉得例子少了一点，用提问的方式组成的书逻辑可能也有点欠缺吧。