"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
發表於2024-12-24
Marketing Strategy 2024 pdf epub mobi 電子書 下載
圖書標籤: UNNC 營銷 marketing Textbook 經濟運營 教材 學術 Marketing/Sales
和老師講的還是有挺多不同,但是考的比平均分高,這還不錯繼續加油吧MMM
評分馬大丁求不掛!
評分sos!!!!!!!!!!!!!
評分馬大丁求不掛!
評分好吧。
Marketing Strategy 2024 pdf epub mobi 電子書 下載