"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
發表於2024-11-23
Marketing Strategy 2024 pdf epub mobi 電子書 下載
圖書標籤: UNNC 營銷 marketing Textbook 經濟運營 教材 學術 Marketing/Sales
Marketing!!!
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評分sos!!!!!!!!!!!!!
評分都讓你成為我第一本仔仔細細啃的textbook瞭還想怎磨樣!!!17號求RP爆發!!!!!!!!!
Marketing Strategy 2024 pdf epub mobi 電子書 下載