发表于2024-06-26
Marketing Strategy 2024 pdf epub mobi 电子书
图书标签: UNNC 营销 marketing Textbook 经济运营 教材 学术 Marketing/Sales
"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Marketing Strategy 2024 pdf epub mobi 电子书