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Marketing Leadership in Hospitality and Tourism 2024 pdf epub mobi 電子書 下載

Marketing Leadership in Hospitality and Tourism
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For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Over sixty Case Studies, on CD-ROM included with each textbook, bring the material to life in real-world situations based on actual events. International examples, web exercises and intriguing interviews help students learn about marketing and also about the industry itself.

Marketing Leadership in Hospitality and Tourism 2024 pdf epub mobi 電子書 下載

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發表於2024-12-27

Marketing Leadership in Hospitality and Tourism 2024 pdf epub mobi 電子書 下載

Marketing Leadership in Hospitality and Tourism 2024 pdf epub mobi 電子書 下載

Marketing Leadership in Hospitality and Tourism 2024 pdf epub mobi 電子書 下載


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出版者:Prentice Hall
作者:Shoemaker, Stowe/ Lewis, Robert C./ Yesawich, Peter C.
出品人:
頁數:688
譯者:
出版時間:2006-10
價格:$ 180.12
裝幀:Paperback
isbn號碼:9780131182400
叢書系列:

圖書標籤: 市場營銷  學習  酒店管理  酒店  休斯頓大學酒店管理   

Marketing Leadership in Hospitality and Tourism 2024 pdf epub mobi 電子書 下載
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Marketing Leadership in Hospitality and Tourism 2024 pdf epub mobi 電子書 下載

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