Predictably Irrational 2024 pdf epub mobi 电子书


Predictably Irrational

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Predictably Irrational 2024 pdf epub mobi 电子书 著者简介

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.

Dan Ariely grew up in Israel after birth in New York. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training.

Ariely recovered and went on to graduate from Tel Aviv University and received a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day.

Ariely is the author of the book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on February 19, 2008 by HarperCollins. When asked whether reading Predictably Irrational and understanding one's irrational behaviors could make a person's life worse (such as by defeating the benefits of a placebo), Ariely responded that there could be a short term cost, but that there would also likely be longterm benefits, and that reading his book would not make a person worse off.


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发表于2024-11-21

Predictably Irrational 2024 pdf epub mobi 电子书

Predictably Irrational 2024 pdf epub mobi 电子书

Predictably Irrational 2024 pdf epub mobi 电子书



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出版者:Harper Collins
作者:Dan Ariely
出品人:
页数:294
译者:
出版时间:2008
价格:USD 25.95
装帧:Hardcover
isbn号码:9780061353239
丛书系列:

图书标签: 心理学  行为经济学  经济学  psychology  思维  Economics  心理  Irrational   


Predictably Irrational 2024 pdf epub mobi 电子书 图书描述

From Publishers Weekly

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Predictably Irrational 2024 pdf epub mobi 电子书

Predictably Irrational 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Predictably Irrational 2024 pdf epub mobi 用户评价

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挺有意思的,关键是很多观察非常难以模型化。

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Fantastic! This is how those Malcolm Gladwell books should have been written or, what those Gladwell books pretended to be but are not.

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有趣

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Predictably Irrational by Dan Ariely.: Harper.

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算上中文版,读了三遍。作为行为经济学大牛的作者,文笔清新,也许,行为经济学可能也是最易于“综述”的“科学”。

Predictably Irrational 2024 pdf epub mobi 电子书


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