Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书


Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication

简体网页||繁体网页

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书 著者简介

Janis Teruggi Page draws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and IABC and continues to serve clients through her consultancy, MediawerksPR.

Since earning a Ph.D. from Missouri School of Journalism in 2005, her faculty appointments have included the University of Florida, American University, and The George Washington University, where she is on the Strategic Public Relations faculty in the Graduate School of Political Management. In 2016 she was named Professor of the Year in GW’s College of Professional Studies. She has developed and taught both undergraduate and graduate-level PR courses such as principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, theory, and visual communication.

An active and award-winning scholar, she has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the Journal of Political Management, the Handbook of Strategic Communication, and in edited volumes on PR and visual persuasion ethics. She has presented research at many national and global conferences.


Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-06-18

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书



喜欢 Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 电子书 的读者还喜欢


Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:SAGE Publications, Inc
作者:Janis Teruggi Page
出品人:
页数:496
译者:
出版时间:2018-3-6
价格:0
装帧:平装
isbn号码:9781506358031
丛书系列:

图书标签: 公共关系   


Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书 图书描述

How can public relations play a more active role in the betterment of society?

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 用户评价

评分

评分

评分

评分

评分

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有