Sir Richard Branson is a hugely successful international entrepreneur and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his second book, Screw It, Let’s Do It, have both been international bestsellers.
Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people.
Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors.
Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world.
Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.
發表於2024-07-05
Business Stripped Bare 2024 pdf epub mobi 電子書 下載
這本書瑣瑣碎碎的迴顧瞭維珍多項事業的故事,看著有點無聊。 給我的啓發還是有的。1、布蘭森對於服務作為核心的理念,2、企業的創新,3、布蘭森個人積極的投入做企業宣傳。 這本書瑣瑣碎碎的迴顧瞭維珍多項事業的故事,看著有點無聊。 給我的啓發還是有的。1、布蘭森對於服務作...
評分 評分 評分這本書瑣瑣碎碎的迴顧瞭維珍多項事業的故事,看著有點無聊。 給我的啓發還是有的。1、布蘭森對於服務作為核心的理念,2、企業的創新,3、布蘭森個人積極的投入做企業宣傳。 這本書瑣瑣碎碎的迴顧瞭維珍多項事業的故事,看著有點無聊。 給我的啓發還是有的。1、布蘭森對於服務作...
評分從一個營銷愛好者的角度看,我感到長期、持續地關注少數幾個品牌,幾個人,要比對大量案例做淺顯關注的方案更優。 讀人物傳記最大的好處是能將品牌與人、方法論和實踐閤而為一,若按此標準,業界盛譽的《喬布斯傳》早不必提,除此之外,你或許可以從理查德•布蘭森的《商界...
圖書標籤: RichardBranson 迴憶錄 management Virgin Airline 慢慢啃著的英文原版 of business
Business Stripped Bare 2024 pdf epub mobi 電子書 下載