Today the classics of the western canon, written by the proverbial dead white men,” are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion? In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius’s De Rerum Natura lately? If not, why not?
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用户评价
经典丛书的沉浮。几千万的销售额居然大部分是靠上门推销完成的。不过，小字、双栏、精装的大部头，贵贱不说，我是没什么阅读欲望的。
评分经典丛书的沉浮。几千万的销售额居然大部分是靠上门推销完成的。不过，小字、双栏、精装的大部头，贵贱不说，我是没什么阅读欲望的。
评分Interesting read, the idea itself is only suitable for gauche Americans, although a Chinese version of St. John's wouldn't be such a bad idea.
评分经典丛书的沉浮。几千万的销售额居然大部分是靠上门推销完成的。不过，小字、双栏、精装的大部头，贵贱不说，我是没什么阅读欲望的。
评分Interesting read, the idea itself is only suitable for gauche Americans, although a Chinese version of St. John's wouldn't be such a bad idea.
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